With the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for […]
McDonald’s has turned to Razorfish to help celebrate the return of the McRib which is back on the menu for a limited time following a 12 year absence. To mark the relaunch Razorfish has made a mockumentary film featuring men and women from different generations talking about the return of the McRib. The older generation […]
Kellogg’s is launching its biggest ever on-pack promotion by offering consumers the chance to get their hands on their very own personalised spoon – for free. The promotion, which features across many of Kellogg’s best loved cereal brands including Special K, Corn Flakes and Crunchy Nut, will feature on up to 120 million cereal boxes […]
More than ever, people want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast in the U.S., an open forum in the digital and social media space to hear what’s on peoples’ minds and share stories […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants’ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]
Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the unique […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]
Novak Djokovic, world number one tennis player and three-time consecutive Australian Open winner, and iconic Australian wine brand, Jacob’s Creek, have released the new ‘Made By‘ film series today. Unscripted and raw, the films show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what […]
McDonald’s saw the sign. The Golden Arches dropped its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the […]
McDonald’s is starting off the new year with new takeout bags that seem to offer customers a choice: Blare to the world that you’re lovin’ it, or hide your McIndulgence altogether. The fast food giant started rolling out the new bags last month as part of a new marketing campaign that also includes commercials and […]