Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’. The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers’ new offering for its ProPoints weight loss plan, which […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]
Belvedere, the world’s original luxury vodka, is delighted to collaborate with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment to promote Spectre, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015. Belvedere will release two custom made and limited editions to celebrate Bond’s vodka […]
Go Splash, the highly concentrated water flavoring, today announced the appointment of Dutch creative agency REYEZ! to deliver global strategy and creative campaigns. To ramp up its marketing efforts to boost this – new in Europe – revolutionary brand worldwide. REYEZ! has been hired to determine the digital strategy and increase brand awareness through creative […]
The former Stig is set to become the ultimate designated driver this Christmas, having teamed up with Budweiser to encourage people to celebrate responsibly over the festive season. Ben Collins, who famously played the role of The Stig for several years, and is renowned as one of the world’s most accomplished drivers, will become a […]
Back in April when Ronald McDonald unveiled his new image, he vowed to play a greater role in the McDonald’s social media channels. Now the clown is living up to his promise—he made his debut on Instagram in October, and has been posting pictures of his antics, which include dancing with strangers and taking selfies. […]
Bud Light drinkers might soon start singing out loud even if they don’t know the words, busting out all two of their dance moves, or taking the seventh inning stretch in the third inning, all because their bottles of Bud Light inspired them to do it. Starting on December 15, “The Perfect Beer for Whatever […]
The British are coming — and Tetley USA, a subsidiary of the Tetley Group and one of Britain’s most beloved teas, is celebrating the royal couple’s visit by giving teatime to the public. While the Duke and Duchess of Cambridge are stateside December 7-9, only a select few in the US will be invited to […]
As part of the Johnnie Walker global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver and Johnnie Walker Global Responsible Drinking Ambassador, […]