For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program. The number one Scotch whisky in the world is committed to encouraging responsible drinking […]
More than a third of Brits (36 per cent) now choose beer over wine as their preferred beverage when dining, according to new research from speciality beer Leffe, indicating it may just be giving wine a run for its money at the table. The UK’s favourite beverage, great beers are best associated with the pub, however […]
Tim Hortons annual holiday cups have arrived, dressed for the season and, for the very first time, feature a celebratory hashtag – #WarmWishes. “Each year our loyal guests send us hundreds of fun and inspirational pictures of our Tim Hortons holiday cup on social media, so we decided to include a hashtag to give Canadians […]
For centuries, the United Kingdom has stood for togetherness, collaboration and union. After all, making the whole better than its parts is a specialty of the British. Take some of the finest cultural exports the U.K. has produced: Tea and crumpets. Bangers and mash. Lennon and McCartney. Most Brits know a thing or two about […]
Heineken continued to mark their investment in the future of American soccer by announcing partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the premium beer brand will bring the Heineken experience to a variety of teams in cities across the country, including the Chicago Fire, Columbus Crew, D.C. United, Houston […]
Purity Vodka launched the third episode of ‘Crafted Spirits,’ a digital content series starring comedian Joel McHale on the vodka brand’s YouTube. In the most recent video, McHale visits Matt “Mayhem” Biolos, award-winning surfboard designer and owner of LOST Surfboards, at their San Clemente, CA headquarters. McHale and Biolos tour his state-of-the-art shaping facility before […]
Burger King has launched a new mobile app in the UK that offers customers personalised discounts. Customers who download the app and log in using a Burger King account will receive tailored mobile vouchers. It isn’t clear how regularly discounts will be available. The app is available on Android and iOS and follows a successful […]
Anheuser–Busch InBev is set to roll out it 1,000 interactive digital display beer coolers into retailers across the US to promote its Bud Light brand. The display units, created by Aerva, was revealed at Ad Tech New York in November, with the cooler doors acting as interactive digital adverts to promote the Bud Light contained […]
Fuller’s London Pride drinkers who tweet a picture of their empty pints will be rewarded with a fresh pint of ale on the house thanks to a unique new social media campaign created for the London brewer by The Corner. After following @London_Pride on Twitter, members of the public simply need to tweet a picture […]
The Coca-Cola Company, in partnership with (RED), invites people from all over the world to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “Share the sound of an AIDS free generation.” The campaign will feature an array of top artists as they debut new music, and […]