Smirnoff Hits the Road to Launch the Next Exclusively for Everybody Campaign

Smirnoff Hits the Road to Launch the Next Exclusively for Everybody Campaign

Smirnoff vodka returns with the second iteration of the Exclusively for Everybody campaign to celebrate the idea that good times are more fun when everyone is included. In the next Exclusively for Everybody campaign, actors and comedians, T.J. Miller and Thomas Middleditch, journeyed an epic 3,098-miles from Los Angeles to New York Comic Con in […]

Zizzi Betting On Mobile Gamification To Drive Engagement

Zizzi Betting On Mobile Gamification To Drive Engagement

Italian restaurant chain Zizzi is enjoying the benefits of a campaign that combines mobile, social and gamification after seeing consumer email click throughs increase three fold. As part of Zizzi’s wider three-year ‘Zizzi Tackles Cancer’ campaign to raise £1m for Cancer Research UK, the gaming push launched on 1 September and uses technology from 3radical […]

Oprah Winfrey & Weight Watchers Join Forces in Groundbreaking Partnership

Oprah Winfrey & Weight Watchers Join Forces in Groundbreaking Partnership

Oprah Winfrey and Weight Watchers International have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company’s mission to prioritize overall health and wellness. As a part of this long-term […]

Smirnoff Taps Kiesza & Djemba Djemba For #WhatWeBring Product Launch

Smirnoff Taps Kiesza & Djemba Djemba For #WhatWeBring Product Launch

Known for its inventive flavour portfolio, Smirnoff Electric spirits are unlike anything the brand has ever created. Perfect for the chilled shot occasion, a typically high energy part of the night, Smirnoff Electric spirits are designed to bring people together and give everyone’s taste buds a jolt with four intense flavours – Berry, Apple, Mandarin […]

Cheetos Brand Delivers Mischievous Fun to Families’ Doorsteps this Halloween

Cheetos Brand Delivers Mischievous Fun to Families’ Doorsteps this Halloween

The surefire recipe for an un-boolievable Halloween? It’s certainly not your standard candy! The Cheetos brand, one of the flagship brands from PepsiCo’s Frito-Lay division, and Chester Cheetah are once again serving up everything families need for ghoulish good times this season. To satisfy all your Halloween needs, there will be Cheetos Trick-or-Treat Packs, the […]

Nestle Coffee-mate Names New Associate to Lead Holiday Flavours Launch

Nestle Coffee-mate Names New Associate to Lead Holiday Flavours Launch

Nestlé Coffee-mate got a boost of flavour as the company announced the appointment of Joel Hubbard as an Associate on the brand’s Holiday Flavours team. Joel is charged with overseeing the launch of two new Nestlé Coffee-mate creamer seasonal flavours, including Nestlé Toll House Gingerbread and Eggnog, and contributing to marketing efforts for year-round seasonal […]