Burger King rolled out a PR stunt in France that involved dishing out 100,000 tomatoes to customers in restaurants and then taking them as currency in exchange for a burger. In the activity by creative agency Buzzman, aimed at communicating the fact that it uses fresh tomatoes, it handed out thousands of the red fruits […]
The surefire recipe for an un-boolievable Halloween? It’s certainly not your standard candy! The Cheetos brand, one of the flagship brands from PepsiCo’s Frito-Lay division, and Chester Cheetah are once again serving up everything families need for ghoulish good times this season. To satisfy all your Halloween needs, there will be Cheetos Trick-or-Treat Packs, the […]
Nestlé Coffee-mate got a boost of flavour as the company announced the appointment of Joel Hubbard as an Associate on the brand’s Holiday Flavours team. Joel is charged with overseeing the launch of two new Nestlé Coffee-mate creamer seasonal flavours, including Nestlé Toll House Gingerbread and Eggnog, and contributing to marketing efforts for year-round seasonal […]
Advertising agency Leo Burnett has created a new logo for McDonald’s UK to help the brand introduce its new free phone charging service to its customers. Designed in the shape of a battery icon, it looks very much like the fast food chain’s iconic burgers. Credits: Advertising Agency: Leo Burnett, London, United Kingdom Creative Director: […]
Partygoers be prepared to hit the deck and have a serious ‘Blast’ because ‘shots’ are about to be released. Captain Morgan is on a mission to shake things up and increase the level of excitement with Captain Morgan Cannon Blast – the ‘shot to end all shots’ and the unmistakeable signal that fun is about […]
International content company, The Moment, has completed the third and final instalment from the first year of Kenco’s inspiring Coffee vs Gangs project. Set in the heart of Honduras, the scheme is actively helping young people to escape the pull of dangerous gangs, and build a new life through training and development from coffee farming, […]
Dewar’s Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of Dewar’s Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product. National Brand Ambassador Gabriel Cardarella leads viewers through […]
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]
Starbucks have created Starbucks Reserve, a brand of rare small-lot coffees, and opened a Roastery and Tasting Room in Seattle, a unique experience that is also the world’s largest Starbucks. The experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee, all with […]