Coca-Cola has created a new campaign that adorns their cans with temporary tattoos of family names. The innovative cans come with common Latino family names printed in reverse, which can be applied onto skin by removing the sticker, and with the help of the condensation on each can. The meaningful campaign comes in celebration of […]
Burger King has teamed with a string of US burger brands including Denny’s, Wayback, Krystal and Giraffas to create a burger together in recognition of World Peace Day on September 21. The collaboration comes after McDonald’s rejected Burger King’s offer to create the McWhopper, a culinary mashup of both of the two brands most popular […]
Tullamore D.E.W. Irish Whisky announced its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015. The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William […]
Snickers has announced they are changing select candy bar packages nationwide in the US, replacing the iconic Snickers parallelogram with popular hunger symptoms such as Loopy, Rebellious, Feisty, Drama Mama, Curmudgeon…and more. The packaging swap is part of the brand’s ongoing topical extension of its award-winning “You’re Not You When You’re Hungry” campaign. To support […]
Gatorade is trying to give fans a new point of view — like how to stare down a Major League fastball — as part of a new virtual reality effort. The campaign features Washington Nationals star Bryce Harper and seeks to put fans in his shoes as he steps to the plate. The campaign — […]
Since April 2015, Dole Europe’s latest mission has been to promote a long and fulfilled life. As part of the “My Energy” consumer campaign, the brand is inspiring an all-round healthy lifestyle. A core element of all the measures is the specially developed “Energy Code”, which stands for healthy eating, exercise and a genuinely heartfelt […]
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. ‘Joy Will Take You Further’ is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective […]
Kellogg’s has announced the launch of a nationwide competition to find the UK’s most obsessed Crunchy Nut fan. The winner will take the title of the ‘Utter Crunchy Nutter’ and win a year’s supply of the cereal. Celebrity comedienne and self-confessed Crunchy Nut fan Ellie Taylor is fronting the competition launched via the Crunchy Nut […]
Oscar Mayer’s love for bacon has taken a romantic turn, as 360i unveiled Sizzl, an actual dating app built for people who dig on swine (which is to say, almost everybody). You download the app, specify your bacon preferences in a customizable profile, upload photos and start swiping your greasy digits through pics of local […]
Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon Fuller hosted a star-studded private event for Haig Club Single Grain Scotch Whisky in Miami on September 15. The event marks the second in a series of extraordinary pop-up experiences in stylish cities around the globe where Diageo’s Haig Club […]