In a full-page “open letter” in the New York Times and Chicago Tribune, Burger King proposes to their competitor, McDonald’s, that they collaborate on a joint burger for world peace. The collaboration aims to “get the world talking” about Peace One Day, a non-profit that is lobbying to designate 21 September as Peace Day. Since […]
From August 20th to 24th, Carling will turn artist and take to London’s Southbank to promote Carling British Cider. The promotion will see a giant mural made entirely of apple stickers take stage on London’s Southbank. The ‘Only the good ones get in’, mural is part of the Carling British Cider campaign created by Creature […]
Heineken is releasing a marketing campaign to promote its partnership with Bond film Spectre. Global sponsorship director Hans Erik Tuijt lifts the lid on the brand’s 17 year partnership with the suavest spy in film history. In the 2012 film Skyfall James Bond was depicted lying in bed with a stunning Bond girl sipping from […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]
The company behind New York’s Morris Food Truck has undergone a rebrand to create a platform for growth that will allow it to spin out new brand ventures. Founded in 2011 the New York-based grilled cheese truck has worked with design and branding agency Pearlfisher to establish Morris – the name of founder Mike Jacober’s […]
Mondelez International, maker of Oreo cookies and belVita breakfast biscuits, announced a sponsorship deal to become an Official Promotional Partner of the US Open. “We’re so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively,” said Stephen Chriss, […]
2015 will see the tenth Rugby World Cup Tournament taking place in the UK, but rather than become just another official beer of another official tournament, Heineken wanted to use its status as sponsor to give rugby fans an experience they won’t forget. Dublin-based international creative agency ROTHCO, has developed ‘It’s your call’, a global […]
In September 2015, a massive white dome bearing the Stella Artois logo will be erected in downtown Toronto, setting the stage for the beer label’s three-week branded “Sensorium” experience. The event is part dinner series, part immersive theatre. Running Sept. 10 to 27, Sensorium plays with the idea of pleasing all five senses. To accomplish that, the […]
Corona’s long-standing association with the beach will be amplified by a special out of home (OOH) experiential activity in London’s Old Street, and digital activations across a further four locations. The OOH activity taking place at Old Street will implement an extended creative technique, with extra-large 3D Corona bottles emerging from the panels and a […]