Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration and seeding program that celebrates Heineken’s uber-influential consumers. This year’s program marks the third in partnership with Chris Gibbs, owner of pioneering retail outpost Union Los Angeles. In its fifth year, the 2014 program will be elevated to new heights, […]
McDonald’s has introduced ‘crowdsourced’ burgers across its menus, kicking off its My Burger campaign with a TV and digital ad. From October 15, the first of five burgers created by members of the public will go on sale at McDonald’s restaurants as part of its nationwide My Burger campaign. The fast food restaurant has unveiled […]
Campari unveiled the cover image for the 2015 Calendar, entitled ‘Mythology Mixology’ and also confirmed that the official launch date for the next edition would be the 5th November 2014. The iconic Calendar cover image features this year’s stunning leading lady, Eva Green, wearing a beautiful custom-made red gown poised against Campari’s wheel of time. […]
Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. […]
“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]
Leerdammer, a leading brand in the sliced natural cheese segment, is launching a ‘Love Me or I’m Free’ promotion for its Original and Light 160g Slices. The activity will encourage trial and drive growth into the £12million natural slices category which has enjoyed solid growth of 9.2% in the last year. Rolling out across all […]
On October 8 the puck droped for the National Hockey League’s 2014-15 season and for many hockey fans the action really started at Noon during the 2014 Molson Canadian NHL Face-Off event at Toronto’s Yonge-Dundas Square. The event, which featured a free concert by The Tragically Hip, giveaways and a live broadcast viewing party featuring […]
Jim Beam Bourbon is kicking things up a notch with its third flavoured whiskey offering. Jim Beam Kentucky Fire, the latest flavoured bourbon expression by the Beam Suntory brand, features the flavour of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot. “We’ve led the […]
Diageo, a global leader in beverage alcohol, announced the worldwide launch of its new Single Grain Scotch Whisky, Haig Club. The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller will now be available in bars, restaurants and retail stores in the United Kingdom and rolling […]
A new study revealed how the UK’s 100 biggest FMCG brands rank on social media – identifying that competitor brands are outshining top selling brands, by shifting the focus from sponsored pages and like ads, to promoting and boosting individual pieces of content. The research found that only one brand (Pepsi MAX) is a top […]