http://www.youtube.com/watch?v=hPIEGKWQky8 In a first for mega brand KFC, DT – part of Ogilvy Australia and STW – has created the first branded mobile app for the fast-food giant directly targeting the young adult market. KFC’s Snack! In the Face campaign combines the three loves of its core target audience (primarily male within 16-24yo age group) […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
http://www.youtube.com/watch?v=9tFm1_EBUeA Who can resist a juicy story – or a sandwich? Wendy’srecently launched Pretzel Pub Chicken sandwich has fueled a second wave of pretzel passion among consumers and has spiraled into another online love fest. Wendy’s is once again tapping into the social trend of turning tweets into spoken words with an over-the-top video series. […]
http://www.youtube.com/watch?v=x5NRcZhP6a8 Unilever has been banned from running two Flora ads that make unjustified claims about its Pro-Activ spread. The Advertising Standards Authority received two complaints about two ads by Adam & Eve/DDB, which feature two women who lowered their cholesterol levels with Flora Pro-Activ. The complainants questioned whether the ads’ claim that “no other food […]
Outback Steakhouse is petitioning for a “Steakhouse Summit,” by extending an invitation to the nation’s leaders. The dinner table is the place for American families to connect and solve problems, so perhaps it’ll work for the government. Outback Steakhouse is reserving a table for four at 4821 North First Street in Arlington, located eight miles […]
Pringles is breaking into the sweet crisps market with the launch of a limited edition range of Mint Choc and Cinnamon flavoured crisps. The Kellogg’s-owned brand hopes to drive sales by adding an “element of intrigue and fun” to the brand in the lead up to Christmas. The variant was trialled in the US last […]
Diageo is returning Johnnie Walker to UK TV screens for the first time in 50 years this Christmas as part of a multimillion marketing strategy to encourage younger drinkers to extend brands such as Baileys and Smirnoff to new drinking occasions. http://www.youtube.com/watch?v=n1xD9d71mMU&feature=youtu.be The drinks maker is unifying upcoming campaigns for top spirits brands Smirnoff, Baileys […]
Papa John’s hosted a grand celebration in London in recognition of the company reaching the 1,000th international restaurant milestone. The celebration, which featured an international flair with guests waving flags from some of the 35 countries and territories that Papa John’s operates in, featured Papa John’s founder, chairman and CEO, John Schnatter, and hundreds of […]
NBA power forward and former reality TV star Kris Humphries is proud to announce his endorsement of HeBoost, the top testosterone boosting supplement available on the market. Known for its effectiveness increasing men’s performance in the gym and in the bedroom, HeBoost has gained instant popularity and is the preferred choice of Humphries, who is known […]
A survey of 70,000 consumers in 15 major international markets has found that Nestlé is the fifth most loved brand in the world. Nestlé was the highest ranked food and beverage company in the research which was carried out by APCO Insight, a global opinion research company. The rankings are the result of a decade-long […]