One of the world’s most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to “think ahead in a fearless manner”. Dana Anderson explained that this attitude was essential, given the pace […]
Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]
Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second year, will lead with TV and digital via an exclusive partnership with Yahoo and Tumblr. The […]
Cadbury has officially kicked off its Christmas campaign with the launch of a new TVC via Saatchi & Saatchi, Sydney, and is bringing the campaign to life with a multi-platform approach; through a series of experiences, supported by PR, content and social, delivering joy across Australia, with a new joy delivery every week for five […]
Cadbury Celebrations launched its new ad campaign ‘Iss baar jamke manayenge’ (This time celebrate wholeheartedly) in India, which was conceptualised and created by creative agency Contract Advertising. The agency’s new film (above in Hindi) for Cadbury Celebrations aims to bring to life the joy of togetherness, a feeling that gets heightened during festivities. Cadbury Celebrations, the […]
Milka, the world’s most tender melting chocolate, launches in China with an integrated national campaign positioned under the brand’s global ‘Tenderness is inside’ platform. The campaign – which includes film, digital and social activations, VR executions and an exclusive partnership with Alibaba – launches Milka in China for the first time and marks Mondelēz International’s […]
Jungle Creations is leading the bulk of a seven week digital video campaign (22 August – 3 October) on social media for Mondelez to launch two new flavours of Oreo: mint and strawberry cheesecake. Impressed with both the engagement levels and quality of the social content created by the young team, Mondelez tasked Jungle Creations with creating […]
Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design and full brand guidelines for Trebor Mighties, an exciting new innovation from the UK’s number one mint brand, Trebor. Brand owner Mondelēz International appointed Bulletproof to the project following their successful work on the redesign of the Trebor brand in […]
Bold new branding aims to drive consumer reappraisal while capturing the attention of Millennials looking for ‘cool’ refreshment Strong portfolio design delivers strong shelf blocking while ensuring consumers can easily navigate this extensive range of 70+ skus European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range […]