Mikado, the Mondelez International biscuit brand, has launched its first ad in four years encouraging people to get out of the 2.16pm slump. The ad, created by Gravity Road, shows an office at what it calls “peak slump time” when the office workers tuck into a Mikado. It unleashes an “inner quirk” in the employees. […]
Mornings hold different challenges for different people, and belVita Breakfast Biscuits recognises that nutritious steady morning energy is beneficial regardless what might lie ahead. Launching broadly today on digital and social, the brand’s new ‘Steady Morning Energy’ integrated campaign features several short films that poke fun at the different ways people use energy in the […]
It all began in October 2015, when Cadbury announced they would be bringing the Milk Tray Man back to our screens, after a 13 year absence. Not just this, but they were recruiting a new hero for the campaign. After a lengthy audition process, the brand managed to whittle it down from twenty thousand applicants […]
Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand, recently launched a new thematic TVC, encapsulating the brand’s signature romantic nostalgia – “Kiss me…close your eyes”. The film showcases two young puppeteers craving so much for Cadbury Dairy Milk Silk, that they indulge while in the midst of a performance, thus highlighting yet another unique […]
If you are a fan of gooey fondant-filled chocolate eggs, this new cafe in London will definitely appeal to you. The Creme Egg Cafe will open its doors on Greek Street in Soho, selling nothing but Creme Eggs in various forms that might just bust your diet goals for the year. The three-floor cafe will […]
The world today is constantly connected and access to people, information and opportunities has never been easier. In these times with endless possibilities, people often miss out on connecting with themselves and hence the intrinsic desire and craving to slow down and savoring the moment takes a backstage. To remind a busy executive or a […]
Mondelez, in collaboration with Carat, Posterscope and Amnet, has launched a pioneering campaign on digital out-of-home. The campaign combines audience insight with live, real-time facial recognition data to deliver a scaled and optimized digital OOH solution for Cherry Ripe. The ground-breaking campaign, run for Cherry Ripe across Val Morgan Outdoor’s Pump TV network, is the first […]
Mondelez’s Trident Gum is pairing up with data firm Strap to offer consumers free gum based upon their physical activity levels. Consumers who shop at Kum & Go, a Midwestern convenience store chain in USA, can opt to share activity, food and sleep data from either a wearable device or their smartphone. Using Kum & […]
Cadbury and SapientNitro recently unveil the Australian Crowd-Coloured Short Film, the culmination of a 4-week collaborative digital initiative. Based on an original creative concept by SapientNitro and facilitated via an innovative digital interface, this initiative forms part of the Cadbury Dairy Milk Marvellous Creations campaign encouraging people to come together to ignite the party spirit. […]
On the heels of strong consumer excitement about its new Oreo Churros snack, J&J Snack Foods Corp. announced two filled varieties of Oreo Churros to meet the demands of consumers seeking a “grab and go” snack experience. The new line extensions include 10″ Creme Filled Oreo Churros and Oreo Churros Creme Filled Bites, both made […]