Royal fans who have missed out on a ticket to the Queen’s 90th birthday lunch on The Mall, need not be disappointed because Morrisons is extending the invitation to its 11 million customers by serving up its own value version of The Patron’s Lunch. Customers had a surprise as it was seemingly launched by the […]
Morrisons has made its biggest commitment to date in recalibrating the brand among shoppers with an ad campaign featuring the new ‘tree’ logo and a renewed focus on highlighting its fresh produce made in-store. It marks the first work to come out of Publicis London since the agency was appointed to the £73m account earlier […]
World seasoning experts Santa Maria has secured two new listings for their herbs and spices range in Sainsbury’s and Morrisons, further to its Tesco relaunch in May 2015. From November, Morrisons will stock eight grinders from Santa Maria’s Extra Fine Selection: Five Peppers, Pure Garlic Seasoning, Tellicherry Black Pepper, Rock Salt, Seafood & Fish Seasoning, […]
Supermarket chain Aldi has confirmed a new minimum price per litre for all of the milk sold in its UK stores. From Monday Aldi will pay 28p per litre to the three dairies it buys milk from, Arla, Muller Wiseman and Graham’s Family Dairy. The move comes after struggling dairy farmers mounted protests from clearing […]
BrandOpus has partnered with long term client Hall & Woodhouse to create Badger Daring Diver, a new addition to the Badger range. As a favourite countryside animal, the mallard featured on the Daring Diver packaging was a natural fit to join the other rural personalities that feature across the Badger portfolio of beers, playing on […]
Consultancy M Worldwide has designed a new bespoke store format for supermarket Morrisons, which is being applied to branches in Surrey, Gateshead and Milton Keynes. The Format Flex design, created by the consultancy alongside Morrisons’ in-house team, intends to create tailored layouts and product ranges for different local areas. It has already been applied to […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]
Belgian Abbey beer Leffe, has launched two new variants in the UK, Leffe Ruby and Leffe Nectar, as the brand continues to grow the abbey beer category. Available in 750ml bottles, the two new variants join Leffe’s core range of Blonde and Brune to complement the increased demand for innovative flavours and interesting tastes in […]
Morrisons has unveiled its online grocery store, featuring a virtual bakers, butchers and fishmongers. Deliveries will begin across much of the Midlands on 10 January 2014, with customers to receive a one-hour time slot of when their goods will be delivered. Dalton Philips, chief executive of Morrison, said: “This fresh food offer will be the […]
Morrison’s is reportedly set to push its fresh food offering as a point of difference from the other big four supermarkets when it finally unveils its e-commerce model later this week. The retailer is the last of the Big Four supermarkets – Tesco, Asda, Sainsbury’s and Morrison’s – to launch an e-commerce operation. Its delivery […]