Dunkin’ Donuts released a new “Runnin’ On a Cold Brew” music video from New York Giants Superstar Odell Beckham Junior. The video (above) also features music producer and recording artist, KOVAS and takes place in the heart of New York City. Dunkin’ Donuts Cold Brew is prepared by steeping a special blend of coffee in […]
Snickers, one of the most sold chocolates in the world, joins the soccer idol, Neymar Jr., for one of the brand largest activations in 2016. Starting from the social media, the action reiterates its global concept “you’re not you when you’re hungry” and shows how even one of the greatest athletes in the world can […]
‘Aussie Kids are Weet-Bix Kids‘ – the song that launched a million breakfasts – has been transformed into a truly anthemic piece of music after a nation-wide hunt for talent and song writing ability. The tune, which has become an iconic advertising asset since first launched in 1987, will form the basis of a new […]
Sean “Diddy” Combs and the Makers of the Cîroc Ultra Premium Vodka unveiled new brand creative and launch a motivational campaign: ‘Let’s Get It’. ‘Let’s Get It’, which is inspired by Combs and features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams. The […]
Tanqueray Gin announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand’s focus on a Gin & Juice cocktail strategy celebrating the success of Snoop Dogg’s 1993 classic hit ‘Gin & Juice.’ Snoop Dogg and Tanqueray remind you that whenever you sip Gin & Juice, […]
Pizza Hut teamed up with Novalia, a UK-based tech company, to create pizza boxes fitted with touch-sensitive decks, a mixer and buttons, which even goes as far as to adjust the volume and pitch of music played through them. The box is battery powered and connects to a computer or smartphone via Bluetooth. Tapping into […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
Pepsi announced the launch of The Sound Drop, a new music platform, in partnership with iHeartMedia, Shazam and MTV, that will provide emerging artists with a powerful stage to promote their story, share their art and connect directly with their fans. The Sound Drop will officially launch at 2016’s MTV Video Music Awards with appearances […]
After six months in production, the official video clip for Skol Delegation, whose theme song is “Charriots of Fire” premieres on August 4. It could have been an ordinary film, but Skol, known for being an innovative brand, transcends the limits of Partying and put together a team to provide an unprecedented experience in the country. […]
Stella Artois announced a partnership with hip-hop band The Roots to release “Bittersweet,” an original song you can taste, as part of its summer-long campaign, “Host One to Remember.” The campaign, which launched this June, honours a legacy of unforgettable hosting moments, tapping into some of today’s most innovative hosts to showcase the inspirational future […]