Bud Light released four new ads just in time for NFL Kick-Off. The new spots by Weiden + Kennedy, highlight Bud Light’s crisp taste and a refreshed Bud Light Platinum. The product-focused spots, “Recline” and “Crispy,” emphasise the crisp, refreshing taste of Bud Light capped off by the Bud Knight out of his armour. Both […]
100 seasons of the National Football League (NFL) means 100 seasons of game winning touchdowns, fans repping their favourite teams, and unforgettable moments of celebration. From the most memorable endzone dances to a fan’s 15 seconds of fame on the jumbotron, Pepsi, the official soft drink of the NFL for more than 17 seasons, salutes […]
As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. SNICKERS and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a taste of […]
How would you like to get gameday predictions and reflections from former star quarterback and current football analyst Tony Romo this football season? With the Corona Hotline, he’s just one call away. Beginning August 21, the hotline from Corona Extra kicks off with a national campaign in the US that includes TV advertising, retail programming […]
Bud Light and the Cleveland Browns announced the creation of the Bud Light Cleveland Browns “Victory Fridge,” a smart-technology refrigerator that will automatically unlock after the Browns capture their first regular-season victory of the 2018 NFL season. Beginning August 14, Bud Light and Ohio-based wholesaler House of LaRose will install the Bud Light Cleveland Browns “Victory […]
Bud Light and the Philadelphia Eagles unveiled limited edition “Philly Philly” commemorative packs to celebrate the team’s Super Bowl LII victory. Inspired by the name of the game-changing play call, “The Philly Special” and the popular “Dilly Dilly” campaign, Bud Light produced 20,418 packs, which correspond with the date of the Eagles’ Super Bowl win […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Pizza Hut is to replace Papa John’s as the official pizza sponsor of the NFL. According to Papa John’s, the pizza chain – which has served as the official sponsor since 2010 – and the NFL mutually agreed to cut ties. Papa John’s will now instead focus on partnerships with 22 local NFL teams and “key personalities” in the […]
Ever wonder what it would be like to have your own personal beer vendor following you around? Turns out it’s not as great as you might think. Bud Light explores the absurd idea in its first broadcast ad of the NFL season, from agency Wieden+Kennedy New York. “Vendor” opens on a guy telling his friend […]