Bensimon Byrne Predicts NFL Games for SVEDKA Vodka with Celery-Precision

Bensimon Byrne Predicts NFL Games for SVEDKA Vodka with Celery-Precision

SVEDKA Vodka has a loyal fan base that loves American Football almost as much as they love their cocktails. So together with its agency Bensimon Byrne, SVEDKA set out to steal some football-spotlight. Continuing with its irreverent humour (from past ​Halloween campaigns – Printable Costumes and First World Horrors​), SVEDKA takes aim at the most […]

Bud Light Raises a Beer to Bromances in New ‘Famous Among Friends’ Spots

Bud Light Raises a Beer to Bromances in New ‘Famous Among Friends’ Spots

Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, “Famous Among Friends.” The 30- and 60-second spots, “Between Friends,” depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in […]

Bai’s Super Bowl Ad To Star Its “Chief Flavour Officer” Justin Timberlake

Bai’s Super Bowl Ad To Star Its “Chief Flavour Officer” Justin Timberlake

Bai, maker of low-calorie, antioxidant-infused drinks, is returning to the Super Bowl in 2017 with a spot starring its chief flavour officer Justin Timberlake and a “surprise special guest.” The spot marks Bai’s first national Super Bowl appearance. In 2016, the beverage brand aired a regional Super Bowl ad called “Horse Whisperer.” Created by Barton F. […]

Anheuser-Busch Announces Line Up For Super Bowl 51

Anheuser-Busch Announces Line Up For Super Bowl 51

Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch. Anheuser-Busch is scheduled to have […]

Snickers and Skittles Team with Coach Herm Edwards for Super Bowl ‘Almost Game-Time Show’

Snickers and Skittles Team with Coach Herm Edwards for Super Bowl ‘Almost Game-Time Show’

What do you do to get ready for the Big Game? Snickers and Skittles want to know. The Official Sponsors of Super Bowl LI have teamed up with legendary coach and ESPN analyst Herm Edwards for the Almost Game-Time Show – the Super Bowl pre-game show where fans are the stars. The campaign by creative […]

Bud Light Puts Social Spin on Classic ‘Golden Ticket’ Campaign

Bud Light Puts Social Spin on Classic ‘Golden Ticket’ Campaign

Bud Light is taking a social media-led approach to a classic promotional campaign, as they offer American football fans the chance to win a pair of Super Bowl tickets for the rest of their life as part of the brand’s ‘Strike Gold’ campaign. From 28 November 2016 to 13 January 2017, the Anheuser-Busch-owned drink brand is […]

McDonald’s Lets Americans ‘Feed the Noise’ with Kansas City Chiefs Promotion

McDonald’s Lets Americans ‘Feed the Noise’ with Kansas City Chiefs Promotion

With football season underway, Kansas City area McDonald’s has teamed up with the Kansas City Chiefs in a one-of-a-kind promotion to give fans a chance to unlock special offers when they raise the decibel level at the Chiefs’ Arrowhead Stadium and throughout social media. Local agency Bernstein-Rein developed the promotion on behalf of McDonald’s providing […]