http://www.youtube.com/watch?v=HfPa9hcE1tY Coca‑Cola has unveiled a unique piece of artwork, Power of Optimism, on London’s Southbank. The one-day installation – which will be situated at Observation Point – has been designed and built by British artist David Boultbee to celebrate how the nation has spread positivity and optimism on social media throughout January, typically characterised as […]
Caribou Coffee continues to innovate its coffee offering with the launch of its new Real Inspiration Blend, created through collaboration with its fans on Pinterest. In 2013, Caribou asked fans on Pinterest to share what inspires them, and from images and captions, Caribou roastmasters created a unique blended coffee with the sole purpose of inspiring […]
http://www.youtube.com/watch?v=iISQEwleMuo&feature=youtu.be Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars and the Red Hot Chili Peppers, created a bright moment for both fans in stands and tens of millions watching around the world to kick-off the Pepsi Halftime Show. More than 82,000 fans literally lit up […]
Popular Italian chef, TV personality and entrepreneur, Gino D’Acampo, has announced that all coffees served in ‘My Pasta Bar’ outlets will cost just one pound, in a move that throws the gauntlet to high street coffee chains who are charging considerably more for comparative drinks. “In Italy, we don’t believe that great coffee should be […]
http://www.youtube.com/watch?v=443Vy3I0gJs&feature=youtu.be Each year, the Super Bowl broadcast is the focus of the USA, and this year, Coca-Cola unveiled a 60-second advertisement titled “It’s Beautiful .” In a salute to America, the ad features real people enjoying each other and a Coke. The inspiring moments of optimism and overall message of inclusion communicated by the ad […]
Leahy-IFP’s Space Saver Beverages was a recipient of Beverage Industry magazine‘s Best Package Design 2013. The 5-liter, shelf-stable, bag in box format is specifically designed for the foodservice industry and retail/club store space. By combining convenience and quality, its innovative design is an ideal private label format for ready-to-drink juices, teas, and more. Space Saver’s […]
Epicurex, the manufacturer of 100% Organic Coconut Water Cocozia, has released a statement saying that it will partner with natural and specialty food distributor KeHE for its distribution needs across the state of Florida. Epicurex will leverage KeHE’s experience and distribution footprint to increase the market of its popular coconut water beverage. KeHE is already […]
Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars, announced additional activations taking place in New York to get consumers hyped for Halftime and Super Bowl XLVIII during the week leading up to The Big Game. As the official soft drink partner of the NFL for […]
http://www.youtube.com/watch?v=G-61DdGD0JY#t=0 Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers who have overcome adversity to lift […]
On Sunday, February 2, teams from Seattle and Denver won’t be the only ones trying to go all the way at Super Bowl XLVIII. On game day, Coca-Cola will tell the story of a small but determined high school football player who earns the confidence of his team when he gets the game-time opportunity of […]