Sainsbury’s launched the first ‘grown by women’ coffee to hit mainstream shelves in the UK at a coffee tasting event in the House of Commons on March 6, hosted in partnership with the ethical trading organisation, Twin. The fully-traceable Kopakama Ejo Heza Fairtrade Ground Coffee carries a premium to support women growers, many of whom […]
Starbucks created Tribute Blend to celebrate the company’s 40th anniversary, to honor customers and partners, and to recognize the accomplishments of the coffee producers and roasters. “I wanted a coffee that captured the essence of our history and honored most unique qualities as company and coffee purveyor and also had a taste profile that would […]
Did you know that when Coca-Cola first launched in the 1800s, it contained cocaine? This ingredient was only removed in 1903 due to growing hostile sentiment about the drug. This controversial heritage was naturally downplayed when Coca-Cola gave itself a wholesome image—however, a new ad campaign that appears to embrace this aspect of the company’s […]
Continuing to grow its family of delicious, functional beverages, KeVita Sparkling Probiotic Drink, recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, is proud to announce the launch of three new flavors: Blueberry Cherry, Tangerine, and Hibiscus Berry Daily Cleanse. “Making healthy decisions shouldn’t mean that you need to compromise […]
Following widespread reports that the “got milk?” slogan has been shelved, the California Milk Processor Board (CMPB), its creator, wants to remind us all that the tag line and campaign are very much alive and thriving in California. Conceived by agency Goodby, Silverstein & Partners for the CMPB in 1993, “got milk?” became so successful […]
http://www.youtube.com/watch?v=OCXr7ECpGQg As an official partner of the 86th Academy Awards, Pepsi will make Oscar night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 […]
Designer Diego Fonseca has created a concept redesign for energy drink brand Red Bull, where he dressed up its can in the strikingly colorful uniforms of various superheroes. The “Red Bull Superheroes Project” features beloved crime-fighters like Superman, Batman and The Flash—according to Fonseca, it depicts “a playful union between the Austrian energy drink and […]
https://www.youtube.com/watch?v=O_LJVfKN2iI Lipton revealed plans for the launch of its “Be More Tea campaign,” a new global brand positioning encouraging people to snap out of their routines and to embrace each day with a more present, playful and thoughtful mindset. The campaign will kick off with a 60-second spot to air during the Academy Awards featuring […]
Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke, the No. 2 beverage in the U.S., introduced a new product, Diet Coke FROST. A great tasting, low-calorie frozen carbonated beverage, this is the first frozen offering […]
The Skinnygirl brand is out with another innovative take on low calorie beverages that blend great taste and personal flavor customization. Skinnygirl Water Enhancers are available in four unique flavors including White Cherry, Blueberry Acai, Pineapple Coconut, and Fuji Apple. The new line will launch nationally in March at leading food retailers across the United […]