Sweet Leaf Tea, a brand known for its organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness nationwide. Things kicked off in New York City with the successful “Be Sweet New York City” event attended by 28,000 people. Sweet Leaf Tea will continue to spread the […]
If sharing fluids strikes you as icky, Coca-Cola’s shareable can may be just the thing. A simple twist and the 330-millilitre can splits in half, one for you and one for a friend. Ideally, you should only do this with one buddy, as the can doesn’t multiply any further. The idea of this shareable can […]
How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it’s different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don’t care who […]
evian Natural Spring Water continues to celebrate the inner baby inside each of us. The brand follows its viral ad sensation, “Baby and Me”, with a fun, new mobile app. The new Baby & Me application from evian allows the user to meet their inner baby!! evian’s “Baby” campaign released its latest viral video, “Baby & […]
Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]
Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]
ITO EN announces the launch of their TEAS’ TEA Summer Promotion “GET #TEAFRESHED,” an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS’ TEA summer moments to win a trip to Australia and a VIP Tour of the ITO EN Tea Farms. The promotion will kick-off before Memorial Day on May 24 […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]
Athletes no longer ask whether beetroot juice improves sporting performance – they just want to know how much to drink, and when. A new study – aimed at helping sportsmen and women including footballers, rugby, tennis and hockey players, cyclists and marathon runners – has the answers. The University of Exeter’s Sport and Health Sciences […]
The latest advertisement in Coca-Cola’s ‘Open Happiness’ campaign aims to help resolve the long-standing conflict between India and Pakistan. Directed by American advertising company Leo Burnett, the video features two vending machines, equipped with webcams and touchscreens, in India and Pakistan. In the heart-warming video, participants get a free can of soda if they engage in […]