Continuing its longstanding history of fuelling football passion around the world, Pepsi announced its 2016 global roster of all-star players. The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi #BlueCard. The Pepsi lineup of superstars includes Argentinian striker Sergio Agüero […]
Coca-Cola famously did its names on bottles. Now, it’s Pepsi’s turn to execute a big, fun packaging idea —with a “PepsiMoji” campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans. A Pepsi rep confirmed the “Say It with Pepsi” campaign to Adweek, and said the emojis […]
Vancouver-based agency Cossette has come up with an idea where McDonald’s McCafé billboard would double as a snow report. By modifying the height of the whipped cream or foam peaks on top of the featured McCafé beverages, McDonald’s Canada provides skiers and snowboarders travelling to Whistler, British Columbia with the latest weather-related news.
Perrier has picked Publicis UK’s shopper marketing agency Vivid Brand to mastermind its retail marketing efforts, becoming the latest Nestle brand at the agency group. Vivid Brand landed the account following a three-way pitch against undisclosed agencies in February 2016. The drinks brand has tasked the agency with developing a global omnichannel strategy as well […]
Celebrity chef and Dragons’ Den star Levi Roots is adding to his soft drinks range with the introduction of a new Carnival Flava variant. The sparkling drink is a mix of mouth-watering peach and papaya that provides a refreshing and exotic taste combination. Rolling out from early March in the convenience and cash and carry […]
Pepsi Max is of the first UK brands to partner with Snapchat to bring Sponsored Lenses to users. The drinks giant is turning selfies into ads for its ‘Chelfie’ Valentine’s Day push. Available for 24 hours on 14 February, the drive will see users give their pictures “a cherry-flavoured” makeover. A special effect filter will superimpose […]
Australians recently met ‘Deb Poole’, the professional waterslide tester and mum of three whose extraordinary career is fuelled by milk, as Dairy Australia’s new campaign, via 10 Feet Tall, launched nationally in Australia. The first of a series zeroing in on hero dairy products, the campaign follows seemingly ordinary characters with extraordinary jobs – made possible […]
Coca-Cola assembled two Marvel superheroes for its Super Bowl ad on February 7 in a bid to push its new Coke Mini cans. The 60-second ad featured the latest Marvel character to receive the film treatment in Ant-Man, voiced by Paul Rudd, facing off against Hulk in a cross city chase. The ad revolves around […]
Pepsi, the official sponsor of the Super Bowl 50 Halftime Show, unveiled activations the brand will execute around California’s Bay Area and across the country, to get consumers excited for Halftime and Super Bowl 50 leading up to the big game. Returning for the 14th consecutive year as the official soft drink partner of the […]
Coca-Cola is partnering with Marvel for a Super Bowl spot, as confirmed by Adweek. The company has sent out red boxes of mini coke cans featuring minimalist illustrations of the Avengers, including favourites like Black Widow, Captain America and Iron Man. Interestingly, their eyes are formed by silhouettes of their associated icons—for example, Captain America’s […]