In 2015, Coca-Cola’s Christmas will be marked by the creation of “Caravana Produções”, the imaginary production company that every year will invite screenwriters and film directors to create tales about a Christmas icon, the Illuminated Caravan. ‘Caravana Produções’ debuted with the short film “Uma Ponte para Noel” (A Bridge for Santa). The film screened yesterday […]
As temperatures drop, Vimto is rolling out its latest ‘Try Me Hot’ campaign for the second year running. Further to the initiative’s success last winter, the brand is introducing its limited edition pack design and in-store POS to encourage shoppers to try Vimto squash with hot water. The campaign will see Vimto promote its versatility […]
Coca-Cola has shown enough confidence in its ‘Make Someone Happy’ marketing campaign that the drinks giant has decided to forego a new Christmas ad in favour of a festive spin on the highly successful themed named bottles. This Christmas Coke will use its customised bottles to encourage people to share a Coke with “Santa,” “Someone […]
Peet’s Coffee launched its first ad campaign with creative agency of record, Cutwater, promoting its seasonal blend and in-store beverages in advance of the holidays. The campaign aims to tell Peet’s handcrafted, artisanal story as the originator of the craft coffee movement in light of the holiday season. Cutwater saw the opportunity to position Peet’s […]
Famous soda brand Pepsi has officially joined the tech gadget industry by releasing its first smartphone, which is named the ‘Pepsi P1’. Currently crowd-funding on China’s version of Kickstarter, JD Finance, the Pepsi P1 is marketed as a budget smartphone that had an early-bird price of US$78—however, with the early-bird units sold out, it would […]
Coca-Cola has unveiled a sentimental new ad titled ‘Date Night’ that might invoke memories of your own dating experiences as a teenager. The commercial cleverly unveils a couple’s former dating days through their son’s own courtship, recounting the feelings of young love that many can likely relate to—feeling nervous, trying to impress the girl and […]
Coca-Cola South Pacific has launched Appletiser’s ‘Bubbles Done Differently’ brand campaign via Tongue Agency, aimed at enhancing the association between the sparkling apple soft drink and Christmas celebrations. With the festive season synonymous for celebratory ‘bubbles’, the campaign seeks to position Appletiser as the best non-alcoholic drink for the holiday period. The brand will launch […]
The sister-and-brother team of Brittney, age 18, and Logan Wohl, age 16, are the newly appointed co-owners of Our Coffee with a Cause, Inc., a business that employs individuals with cognitive and developmental disabilities and funds local charities that support them. These siblings with autism have dedicated their time to helping other special-needs teens and […]
Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform. The Nescafé ‘Good Morning World’ video stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360˚ to […]
In a galaxy not so far away, Coffee-Mate has launched a limited edition range of Star Wars-themed coffee creamers, to mark the arrival of Star Wars: The Force Awakens in cinemas. There are five Star Wars-themed packs for US fans to choose from, each of which features a distinct character and contains a different-flavoured creamer, […]