Pussy Natural Energy Drinks is unveiling a raft of new creative including an updated can design with new product details, a new price point option, and a revised tray offering which features the playful new ‘Outrageous’ positioning. This is in response to eight months of strategic brand insight work in partnership with award winning creative […]
This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people’s perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow – positioning the drink as […]
Fiji Water, One of America’s premium bottled water brand, announced the launch of its new 700 mL bottle size. Designed for the active lifestyle, Fiji Water now fits effortlessly everywhere, from fitness equipment and gym bags to car cup holders and beyond. As Fiji Water celebrates its 20th anniversary, the sleek new look, which marks the first […]
When the sun comes out, innocent know that drinkers look for alternatives to water to quench their thirst. The beverage company felt that they could fill a gap in the market for a light, refreshing and healthy drink that also tasted good, so they have been busy in the Fruit Towers kitchen blending our new […]
This summer Coca-Cola launched the latest installment of the world-famous ‘Share A Coke’ campaign with ‘Share A Feeling’. Using the universal language of emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The accompanying TVC […]
innocent know how hard it is to get kids to eat those all-important vegetables, and with majority of mums feeling that their children should get more veg into their kid’s diets, the company wanted to make it a little bit easier for them. Their brand new 100% pure fruit & veg smoothies have been specifically […]
The launch of innocent’s coconut water range in April has helped drive growth of the UK coconut water category as innocent drives incremental sales and takes market share. With consumers increasingly looking for delicious tasting, refreshing drinks with added health benefits, the UK coconut water market has seen significant growth, with Nielsen data reporting a […]
Coca-Cola Great Britain has kicked off its Rugby World Cup 2015 campaign with a video featuring Rugby World Cup winners Jason Robinson and Natasha Hunt. The firm, which is the official soft drinks provider of RWC 2015, shot the video in settings including Brighton Beach and Mile End Skate Park, showing Robinson and Hunt encourage […]
As part of Nestlé’s ‘Coffee-Mate Natural Bliss’ all-digital campaign, the brand took over an Irving Farm Coffee Roasters store in New York for one day in April, providing coffee that contained the creamer on the house. Instead of being served by regular baristas however, customers were greeted by ‘nude’ servers dressed only in body paint. […]
Diet Coke has announced an interesting collaboration with leading fashion company J.W.Anderson. The London-based brand will redesign its packaging and unveil its new design by the end of July 2015. Founded by Jonathan Anderson, the team drew inspiration from the company’s signature knitwear and bold hyper-realistic photography. The limited edition designer Diet Coke aluminium bottles […]