During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]
No matter where you are, the exotic taste of Rubicon can transport you to the beach and make your dreams come true, according to a surreal new campaign for Rubicon. The TV campaign, created by BMB, shows a couple going from a dreary shopping centre to an exotic beach paradise in an instant through the […]
Supermarket chain Aldi has confirmed a new minimum price per litre for all of the milk sold in its UK stores. From Monday Aldi will pay 28p per litre to the three dairies it buys milk from, Arla, Muller Wiseman and Graham’s Family Dairy. The move comes after struggling dairy farmers mounted protests from clearing […]
As part of their commitment to continue bringing exciting new products to multiple markets, Beverage Partners Worldwide (BPW) collaborated with Taxi Studio to create and launch a range of new products with the aim of helping NESTEA reach and recruit a more adult audience. Taxi Studio provided strategic support from the outset in the form […]
As heat indexes spike across the US, Pepsi unveiled a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Consumers can purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi. “Diet cola drinkers in the US told us they […]
J. Walter Thompson’s first work for Ribena since being apppointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of […]
You can now order and pay for your favorite Starbucks beverage by simply flashing the ‘Starbucks Touch’ smartphone case. Starbucks has teamed up with Uniform Experiment, a Japanese-based men’s clothing line, to create a phone case that will automatically order and pay for your drinks, through an accompanying app. The Starbucks Touch case is designed […]
Jimmy’s Iced Coffee, the family owned range of ready-to-drink iced coffees, is on a publicity push. Founded in 2010, the brand has gone from listings in high end outlets like Selfridges and Whole Foods to the mainstream off the back of deals with the likes of Tesco and Waitrose over the last five years. With […]
Pussy Natural Energy Drinks is unveiling a raft of new creative including an updated can design with new product details, a new price point option, and a revised tray offering which features the playful new ‘Outrageous’ positioning. This is in response to eight months of strategic brand insight work in partnership with award winning creative […]