Nutella Spreads a Little Love in February with Guinness World Record

Nutella Spreads a Little Love in February with Guinness World Record

Nutella ended February, ‘The Month of Love’, with the achievement of a Guinness World Record for the longest line of pancakes, held at Sydney University. The culmination of a month long digital campaign titled ‘Spread A Little Love’ via The Kinetic Agency, where users were encouraged to share personalised messages of love. Each shared message […]

Nutella Asks Shoppers to Smile First for its New Mood Recognition Campaign

Nutella Asks Shoppers to Smile First for its New Mood Recognition Campaign

Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella via oOh! and PHD that, in an Australia and New Zealand advertising first, uses facial mapping technology to determine their mood and personalises creative to match. Using the Kinect camera built into oOh!media’s fully interactive Excite panels, the facial […]

Nutella’s First Branded Content Series Looks To Spread Happiness

Nutella’s First Branded Content Series Looks To Spread Happiness

Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that’s meant to make consumers happy. With the series, “Spread the Happy,” Nutella is looking to “celebrate real people and real stories,” explained Eric Berger, marketing director for […]

McDonald’s Italy Serves Up Nutella Burger

McDonald’s Italy Serves Up Nutella Burger

Got a sweet tooth for Nutella? Instead of expressing your love for the hazelnut chocolate spread by bathing in whole tub of it, why not book a flight to Italy for McDonald’s latest offering of Sweety Con Nutella? Before you freak out at the thought of a beef patty slathered in chocolate, the burger contains no […]

Nutella ‘Bento Boxes’ will be Available at ‘First Ever’ Nutella Pop-Up Store

Nutella ‘Bento Boxes’ will be Available at ‘First Ever’ Nutella Pop-Up Store

The husband-and-wife team behind online magazine The City Lane is launching the first Nutella pop-up store in Melbourne, Australia. Held at The Alehouse Project in Brunswick East, the pop-up will feature Nutella “bento boxes” containing a Nutella peanut-butter S’more, a Nutella salted-caramel chocolate truffle and a Nutella and maple tart with smoked hickory Italian meringue. […]

Nutella Teams with Chef Dominique Ansel to Celebrate International Pancake Day

Nutella Teams with Chef Dominique Ansel to Celebrate International Pancake Day

Nutella hazelnut spread celebrated International Pancake Tuesday with a party for its fans in New York City. Ferrero U.S.A., Inc., the makers of Nutella, teamed-up with Dominique Ansel, chef and owner of Dominique Ansel Bakery in New York City and creator of the Cronut, to create a special limited edition Nutella Pancake Cone especially made for […]

Ferrero Mourns the Loss of its Founder Michele Ferrero

Ferrero Mourns the Loss of its Founder Michele Ferrero

Michele Ferrero, owner of the Ferrero confectionery Group, passed away at his home in Monaco at the age of 89 on February 14, 2015. His wife, Maria Franca, and son, Giovanni Ferrero, CEO of the Ferrero International, were by his side. Ferrero was founded in 1946 in Alba, Italy, in the northern region of Piemonte.  […]