Independent NY agency tells the heartwarming story of a hardworking family and its funny stuffed animals in the iconic brand’s new campaign. Nutella® is launching a new brand campaign that combines a heartwarming mix of sweetness and laughter to encourage families to spread the love at the breakfast table. The campaign, which is the brand’s first […]
Nutella ended February, ‘The Month of Love’, with the achievement of a Guinness World Record for the longest line of pancakes, held at Sydney University. The culmination of a month long digital campaign titled ‘Spread A Little Love’ via The Kinetic Agency, where users were encouraged to share personalised messages of love. Each shared message […]
Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella via oOh! and PHD that, in an Australia and New Zealand advertising first, uses facial mapping technology to determine their mood and personalises creative to match. Using the Kinect camera built into oOh!media’s fully interactive Excite panels, the facial […]
Nutella, worth £50.8m and growing at +55.8% in the past four years alone, is moving into the biscuits category for the first time in the UK, following a fantastic trial period and tremendous success in global markets. Available now as a single serve or multipack of six, Nutella B-Ready features a light, crunchy wafer shell, […]
Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that’s meant to make consumers happy. With the series, “Spread the Happy,” Nutella is looking to “celebrate real people and real stories,” explained Eric Berger, marketing director for […]
Got a sweet tooth for Nutella? Instead of expressing your love for the hazelnut chocolate spread by bathing in whole tub of it, why not book a flight to Italy for McDonald’s latest offering of Sweety Con Nutella? Before you freak out at the thought of a beef patty slathered in chocolate, the burger contains no […]
A supposedly leaked Krispy Kreme email sent to “store managers” gained the brand substantial traction on social media with the suggestion that it is set to roll out a new doughnut filled with Nutella. The news that the wares are set to hit stores 27 May caused considerably engagement online, either marking a good bit […]
The husband-and-wife team behind online magazine The City Lane is launching the first Nutella pop-up store in Melbourne, Australia. Held at The Alehouse Project in Brunswick East, the pop-up will feature Nutella “bento boxes” containing a Nutella peanut-butter S’more, a Nutella salted-caramel chocolate truffle and a Nutella and maple tart with smoked hickory Italian meringue. […]
Nutella hazelnut spread celebrated International Pancake Tuesday with a party for its fans in New York City. Ferrero U.S.A., Inc., the makers of Nutella, teamed-up with Dominique Ansel, chef and owner of Dominique Ansel Bakery in New York City and creator of the Cronut, to create a special limited edition Nutella Pancake Cone especially made for […]
Michele Ferrero, owner of the Ferrero confectionery Group, passed away at his home in Monaco at the age of 89 on February 14, 2015. His wife, Maria Franca, and son, Giovanni Ferrero, CEO of the Ferrero International, were by his side. Ferrero was founded in 1946 in Alba, Italy, in the northern region of Piemonte. […]