Barista Bros Promotes Iced Coffee and Chocolate Range in Latest Campaign by Ogilvy Sydney

Barista Bros Promotes Iced Coffee and Chocolate Range in Latest Campaign by Ogilvy Sydney

Coca-Cola South Pacific owned Barista Bros launches its newest campaign – ‘The Deliciousness is in the Detail’ via Ogilvy Sydney, promoting its range of Iced Coffee, Iced Mochaccino, Iced Chocolate and Double Espresso. The campaign will be fronted by a TVC that offers an insight into the unique approach to taste creation that sets Barista […]

KFC Brings the Bird to Birdsville in Latest Integrated Campaign by Ogilvy Sydney

KFC Brings the Bird to Birdsville in Latest Integrated Campaign by Ogilvy Sydney

KFC Australia launched an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney. The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC’s sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland. Annabel Fribence, […]

KFC and Ogilvy Sydney Tell a Tale of Two Mates and a Creepy Cat

KFC and Ogilvy Sydney Tell a Tale of Two Mates and a Creepy Cat

Two mates and a creepy cat vie for KFC’s new Original Recipe Stacker Burger in a humorous new campaign launched in March by Ogilvy Sydney. Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger (which combines two KFC fan favourites – the Original Recipe Burger and […]

KFC Extends its ‘Shut Up & Take My Money’ Push with New Ads by Ogilvy Sydney

KFC Extends its ‘Shut Up & Take My Money’ Push with New Ads by Ogilvy Sydney

KFC Australia has released new spots in its “Shut Up & Take My Money’ campaign via Ogilvy Sydney. The campaign celebrates KFC Value Deals that are “too good to be true” – encouraging consumers to stop what they’re doing, and instead indulge in a spontaneous moment of fun. This chapter of the ‘Shut Up & […]

Ogilvy Australia Unleashes Freeze Frenzy Snapchat Game for KFC

Ogilvy Australia Unleashes Freeze Frenzy Snapchat Game for KFC

KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]

Gran Takes Advantage of KFC’s New Lunch Deals in Newly Launched Campaign

Gran Takes Advantage of KFC’s New Lunch Deals in Newly Launched Campaign

KFC Australia has launched a new campaign promoting its lunch value platform via Ogilvy Sydney. The cheeky spots promote KFC’s 24 nuggets for $10 and lunch for $5 offerings. Catherine Tan, chief marketing officer, KFC Australia said: “In a category saturated with value offers, we aimed to create a campaign that would express the generosity […]

Fuze Tea Takes ‘Surprising Fusions’ to the Next Level in New Summer Campaign

Fuze Tea Takes ‘Surprising Fusions’ to the Next Level in New Summer Campaign

Coca-Cola South Pacific has announced details of its Fuze Tea summer campaign via Ogilvy Sydney, which will accelerate consumer trial and build on the already strong results achieved since launching in 2016. To achieve this, Fuze Tea will take ‘surprising fusions’ to the next level by closely aligning the product with food moments. Targeting 30-49 year […]

KFC Asks Aussies for Highlights to Kick Off the Home Cricket Ground’s Third Season

KFC Asks Aussies for Highlights to Kick Off the Home Cricket Ground’s Third Season

KFC Australia launches its 2016/17 cricket campaign featuring the Home Cricket Ground, which was first introduced three years ago, as a place that allows Aussies to be their true selves and enjoy summer. The 2016 campaign aims to drive user generated content to the specially created website. The videos will then be dubbed with bespoke commentary […]

KFC Launches First Major Brand Campaign in Australia

KFC Launches First Major Brand Campaign in Australia

In a break from product-based advertising, KFC this weekend launches its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting customers to the ethos of its founder, Colonel Sanders. Based on a saying from the Colonel that ‘life should always be finger lickin’ good’, the new campaign developed by […]