B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike. […]
Molson Coors, one of the UK’s biggest brewers, has today announced the first on-trade elements of Grolsch’s new multi-faceted campaign “Unconventional by Tradition since 1615.” A new, limited edition font and glassware will be available to customers in the on-trade this month. The “Unconventional by Tradition since 1615” campaign heroes the brand’s essence of originality […]
Pernod Ricard is hoping to appeal to whisky connoisseurs with a limited edition luxury drink under its Glenlivet range, which comes with specially designed packaging to test drinker’s palettes. The packaging for the Glenlivet Cipher, the second in a series of limited editions, was designed by NB Studio, and comprises an opaque black bottle, with […]
Drinks brand Angostura has introduced a redesign across its range of rum to better align with its well-known bitters drink. The range, redesigned by Good, now features two bottle shapes – a taller bottle for the standard range of Angostura 5 Year Old and Reserva three-year aged white rum – and a brand new bottle […]
Branding and design agency Hornall Anderson designed packaging for Asda’s range of own label tea, which launches this month and includes black, speciality, green, fruit and herbal teas. The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market place. […]
A small batch gin which celebrates the history of racing at Newmarket was launched May 12 by the historic Bedford Lodge Hotel and Spa, with designs by Nude Brand Creation. The Newmarket Gin made its debut at the third annual Ginposium event in Covent Garden, organised by The Gin Guild. Suffolk roots The Newmarket Gin […]
Anheuser-Busch’s Budweiser is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from […]
The Judging Session of The 18th FAB Awards recently concluded in London and we got exclusive access to to sit with the judges and get their thoughts on the various projects they got to see over the various sessions. Here is our interview with the three jury chairs for the Packaging Design, Advertising & Innovations and […]
Irn-Bru’s iconic branding has redesigned to reflect the brand’s rich history while adding a modern twist to its famous girder symbol. It is only the eighth redesign in the 115-year history AG Barr’s most successful soft drink and has been led by design agency Jones Knowles Ritchie (JKR). The new Irn-Bru’s cans and bottles see […]
Gü has relaunched its portfolio of desserts with designs by Springetts Brand Design Consultants. The desserts brand had become counterfeited by ‘me toos’ globally, having led the way in premium desserts. The simple current design no longer gave them the distinction on shelf they once enjoyed and, in a more competitive market, failed to convey […]