Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo […]
After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position for change. For many, Feel Good was seen as a ‘grown-up’ alternative to your standard non-alcoholic, fizzy pop option, lacking expression and a point of difference. But with no added sugar, 100% natural ingredients and a backlash against sugary drinks, […]
Campbell Soup Company has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. To celebrate the alliance, Campbell’s also announced a surprise for New York Comic-Con attendees and residents – a new Star Wars inspired “canstallation” structure, which was stationed on the streets of New York to celebrate […]
Unilever has added a new range of products to the Elmlea portfolio. Originally launched in 1984 the cream alternative now features ‘Extra Creamy’ and ‘Stir In’ for the ever-busy consumer to inspire meal times. In order to communicate the key benefits of their new products, Elmlea sought the help of London based studio, Slice Design, […]
Seed Fund winners Adam’s Raw Chocolate have been working with The Collaborators to launch a new brand of organic cold-pressed chocolate. “People’s diets can be massively improved by eating mineral rich raw foods like raw chocolate; we want to help people lead healthier lives,” said Mark Claydon, Co-Founder Adam’s Chocolate. Finely crafted and packed with […]
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. Every day, 4.4 million apples and 1.4 million bananas are thrown away in the UK, often for being an unusual or ‘ugly’ shape. Snact rescues as much of […]
Following on from 2016’s successful Limited Edition Halloween cake bars McVitie’s Cakes have launched another spookily themed range designed by Springetts. Inspiration for the design came from the idea of a witches’ delicatessen, where all the weird ingredients are picked from punnets, ready to take home and cook in their cauldrons. “We used the McVitie’s […]
Tequila Cazadores, a 100% blue agave premium tequila, debuted a new limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honour of Día de los Muertos. The hand-rendered bottle design features Mister Cartoon’s signature fine point style, nodding symbolically to the Día de los Muertos traditions Mister Cartoon values most. Available US-wide, the Mister […]
Brand and design experts, Parker Williams, part of Sun Branding Solutions, has created the packaging and in-store communications for new Japanese and Korean fusion bakery SOBORO. The brainchild of the Wasabi eatery chain creator, Dong Hyum Kim, Soboro is a new Asian bakery in Cambridge, offering specialty teas and coffees alongside freshly baked bread, Asian […]
Coca-Cola has started a campaign to say ‘yes’ to marriage equality in Australia in the lead up to the postal survey. The company has re-designed its cans to say ‘love’ instead of the traditional ‘Coca-Cola’ branding. Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes […]