After U.S. Olympic ice dancers Meryl Davis and Charlie White’s record-breaking gold medal win at the Sochi 2014 Olympic Winter Games – the first gold in the event for a U.S. ice dancing team – Kellogg’s announced that the pair will be featured on special-edition boxes of Kellogg’s Corn Flakes. Davis and White finished with […]
Greek yogurt has never been so good or so much fun. New Ehrmann Mixim is the only Greek yogurt with a triple-dip of flavorful fun. Packaged in a distinctive heart-shaped container, each serving of creamy, smooth plain Mixim Greek yogurt is paired with two topping combinations to let consumers create their own taste sensations. Mixim is now available […]
http://www.youtube.com/watch?v=KOmIDhBDoww United Biscuits is relaunching its McVitie’s biscuit brand in a £12 million marketing push. The brand campaign aims to evoke ‘the emotional role biscuits play in our lives’. The project sees all United Biscuits sweet products (with the exception of Go Ahead!) brought under the McVitie’s brand. This will include Penguin Bars and Jaffa […]
Leahy-IFP’s Space Saver Beverages was a recipient of Beverage Industry magazine‘s Best Package Design 2013. The 5-liter, shelf-stable, bag in box format is specifically designed for the foodservice industry and retail/club store space. By combining convenience and quality, its innovative design is an ideal private label format for ready-to-drink juices, teas, and more. Space Saver’s […]
http://www.youtube.com/watch?v=EKSWR5896Rw French agency Quai Des Orfevres decided to take the artistic route for Kusmi Tea‘s new advertising campaign. The ads use underwater dances to depict the various tea blends. The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir. For those unfamiliar […]
For 100 years, America has celebrated life’s moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her. The company is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the […]
http://www.youtube.com/watch?v=LcZVVOqUVxs Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of the 2014 FIFA World Cup in June. The bottles, which do not contain soda, feature designs inspired by the flags of previous host countries like Argentina and Japan, and future hosts including Brazil, Russia, and Qatar. They […]
With only 50 days until Team USA competes at the Sochi 2014 Olympic Winter Games, Kellogg’s announced that Team Kellogg’s, a group of Olympic and Paralympic athletes and hopefuls, will be featured on specially-marked products, starting in late December. Following the success of the highly popular athlete boxes from the 2012 Olympic Games, Kellogg’s is […]
UK food retailers could soon be able to use low-glycaemic index labels, six years after they were withdrawn in a European ban. Leatherhead Food Research, which offers research and regulatory advice, says it is reviving its low-GI logo after finding a loophole around the ban. The low-GI logo was introduced in 2004, but withdrawn in […]
Trying to get at the last few chips at the bottom of a Pringles tube can be a real hassle—it is also not uncommon to get one’s hand stuck in the metal canister. Ever the creative problem-solvers, the Japanese have come up with an ingenious chip dispenser that will allow you to reach all the […]