Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan […]
Manchester United Football Club and PepsiCo announced a multi-year regional sponsorship agreement in Asia-Pacific. Under terms of the agreement, PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of […]
Two well-known and highly-regarded Michigan institutions, Atwater Brewery and Meijer, are teaming up to bring a new “State Fair Pale Ale” craft beer to market. State Fair Pale Ale was introduced earlier this week at the grand opening of Meijer’s newest location in the Gateway Marketplace, adjacent to Detroit’s State Fair Grounds. The store, a […]
It may be the lazy days of summer, but if you snooze, you might lose the opportunity to enjoy exclusive Snapple Lemon Daze lemonades, available only at participating 7-Eleven stores this summer for a limited time. 7-Eleven’s latest cold beverage offer comes in three all-natural flavors – Lemonade, Pink Lemonade and an all-new Mango Lemonade […]
Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]
Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]
Born across the street from each other in Milwaukee, Miller High Life and Harley-Davidson have been making timeless American products for 110 years. Now they’re making something together. Bill Davidson, vice-president of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William A. Davidson officially kicked-off a multi-year partnership with Miller High Life by helping brewmasters […]
The prestigious gathering of the UK’s finest television stars will celebrate their achievements this Sunday night 12th May and the Awards will be broadcast on BBC One at 8:00pm, and feature the presentation of the Fellowship to Michael Palin. But it is when the red carpet gets rolled up that the Mayfair English Vodka fueled […]
Mountain Dew and Complex Media announced a partnership that supports the evolution of the beverage brand’s legacy programs – Green Label Sound, Green Label Art and Green Label Exclusives – with the launch of www.Green-Label.com, a new digital destination with a focused mission to cover the voices and stories of today’s youth culture. Green Label […]
Grocery chain Waitrose is making its first big foray into onboard catering with a deal to supply Eurostar buffet carriages. The supermarket chain will start supplying the cross-Channel rail service with sandwiches, ready meals, salads and drinks from Tuesday, also marking its first big move into northern Europe. The employee-owned grocer, part of the John […]