Pepsi announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven […]
Pepsi globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “Now is what you make it.” The “Now” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – […]
https://www.youtube.com/watch?v=uXZ9Ofou2Lc Lay’s – the world’s #1 snack brand – announced today a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lay’s potato chips and extends across three executions: master brand communication, Lay’s Deep Ridged snacks and an […]
http://www.youtube.com/watch?v=OCXr7ECpGQg As an official partner of the 86th Academy Awards, Pepsi will make Oscar night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 […]
Pepsi officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van […]
http://www.youtube.com/watch?v=iISQEwleMuo&feature=youtu.be Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars and the Red Hot Chili Peppers, created a bright moment for both fans in stands and tens of millions watching around the world to kick-off the Pepsi Halftime Show. More than 82,000 fans literally lit up […]
Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars, announced additional activations taking place in New York to get consumers hyped for Halftime and Super Bowl XLVIII during the week leading up to The Big Game. As the official soft drink partner of the NFL for […]
As an official sponsor of the 2014 Academy Awards, Pepsi announced it is giving guests of selected Regal Hollywood Theatres the exclusive chance to “Sip Like a Star” and be part of Hollywood’s biggest night. Running from Friday, Jan. 17 through Friday, Feb. 14, moviegoers can purchase any Pepsi fountain beverage, including Diet Pepsi, Mountain […]
Pepsi unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live […]
This Halloween, Brussels, Belgium-based ad agency Buzz In A Box created a humorous ad for Pepsi that reflects the brand’s competitive relationship with Coca-Cola. Consisting of a simple but brilliantly executed image, the ad shows a can of Pepsi wearing a red cape that is marked with Coca-Cola’s iconic logo. The tagline reads “We wish […]