Pepsi premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” The […]
To refresh the traditional Pepsi glass bottle design to make it more relevant for today’s market without losing its classic appeal, PepsiCo teamed up with glass maker O-I New Product Development and Innovation to literally give it a twist. The result of the partnership is the strikingly asymmetrical “Twist” bottle that is “able to withstand […]
The waiting is over, Canada ― Taco Bell Cool Ranch Doritos Locos Tacos debuts in Canada on July 7th. Cool Ranch Doritos Locos Tacos is made with premium seasoned beef, crisp lettuce, real cheddar cheese in a shell made from Cool Ranch Doritos tortilla chips. The coolest twist on the world’s most talked about taco […]
The summer’s hottest snack food mystery has been solved. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, revealed the three mystery flavors of Doritos Jacked tortilla chips that hit store shelves in the spring: Spicy Street Taco (red bag), Chocolate Chipotle Bacon (blue bag) and Caribbean Citrus Jerk (orange bag). Spicy Street Taco […]
After a long wait, summer is finally here and everyone is looking to make this summer bigger and better than ever… Pepsi couldn’t agree more. To kick-off the season and ignite the fun at summer’s hottest destinations, Pepsi is giving consumers unparalleled access to experiences and events with the “Real. Big. Summer.” campaign. The brand […]
PepsiCo’s SoBe is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign. As part of this campaign, SoBe will hearken back to its surfing roots by welcoming professional surfer Sebastian ‘Seabass’ Zietz as its new brand ambassador. The new campaign and partnership with Seabass, widely regarded as one of the most talented […]
To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign. In its 10th year, Gatorade Beat the Heat continues to […]
Pepsi announced a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way with a special remote performance by Shelton on a Pepsi-branded stage during the “2014 CMT Music Awards” airing live June 4, 2014. The performance, appropriately titled, “CMT’s Real Big Pepsi Block Party,” will take place […]
Be it an empty soda can, a plastic bag or even a rock – if we see one lying on the footpath most of us instinctively try to expertly side foot it to the bottom corner of the imaginary goal in front of us. But thanks to Pepsi, we can now do it without the […]
Have you dreamed of a raspberry lemon Mountain Dew, a Diet Pepsi flavored with vanilla and strawberry or a Brisk Iced Tea with a splash of cherry? Now if you can dream it, you can drink it with Pepsi Spire — a portfolio of innovative fountain beverage dispensers that allow consumers to create more than […]