Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMYs. In addition to serving as the presenter of the “Best New Artist” category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy and VEVO, has unveiled an […]
Britvic are set to take their popular children’s drink Fruit Shoot to the USA. The British drinks company struck a deal with PepsiCo to distribute the product to 30 American states, following a successful trail run in nine of the proposed 30 destinations. The deal follows a similar agreement by the two parties earlier this […]
PepsiCo, Inc. today announced that Alan Hoffman has joined the company as senior vice president, global public policy and government affairs, effective Nov. 26. In this role, he will lead PepsiCo’s public policy and government affairs activities worldwide. Hoffman most recently served as Deputy Chief of Staff to the Vice President of the United States […]
PepsiCo, Inc.today announced the opening of a new food and beverage innovation center in Shanghai, China. The state-of-the-art facility, which is PepsiCo’s largest research and development center outside of North America, will serve as a hub of new product, packaging and equipment innovation for PepsiCo’s businesses throughout Asia. The new facility is equipped with an […]
Doritos Brand Issues Last Call for Consumers to Create Super Bowl Ads for Chance to Work on Paramount Pictures & Hasbro's Transformers 4 and Shot at a $1 Million Bonus
The Doritos brand today announced a last call for entries in this year’s “Crash the Super Bowl” contest. Fans have two weeks remaining to turn their boldest Doritos commercial ideas into homemade ads before contest submissions officially close on Nov. 16, 2012. As part of this year’s competition, two finalist consumer-created spots ultimately will air […]
Tingyi, one of the leading food and beverage companies in China, and PepsiCo, Inc. , one of the world’s largest food and beverage companies, today announced the official opening of a new beverage manufacturing plant in Zhengzhou, China. The Zhengzhou PepsiCo Beverages Co., Ltd. (Zhengzhou Pepsi) facility is the first plant opened since the two […]
PepsiCo, Inc., one of the world’s largest food and beverage companies, and Suntory Holdings Limited (Suntory), a global beverage and wellness company based in Japan, today announced an agreement to form a strategic alliance in Vietnam. Under the terms of the agreement, Suntory will acquire a 51 percent stake in PepsiCo’s Vietnam beverage business, while […]
PepsiCo announced the rollout of its Pepsi Interactive Vending machine pilot program (www.pepsiinteractivevending.com), allowing consumers in select U.S. locations to buy, gift and play games with PepsiCo beverages. Pepsi’s Interactive Vending equipment, state-of-the-art units that feature full touch-screen technology, is currently located at five General Growth Properties’ (GGP) malls: Columbiana Centre (Columbia, S.C.) Clackamas Town […]
PepsiCo’s Mountain Dew and DORITOS brands know that gamers across the country have been waiting for one thing this fall: the long-anticipated launch of Halo 4. Today, ending weeks of speculation, DEW® and DORITOS brands have confirmed that Double XP is back and bigger than ever to give fans the opportunity to experience the next […]
SAO PAULO and PURCHASE, N.Y., Sept. 24, 2012 /PRNewswire/ — PepsiCo today announced an open call for young entrepreneurs and forward-thinking university students in Brazil to submit business ideas for its digital incubator program – PepsiCo10. Now in its third year, PepsiCo10 identifies promising emerging technologies that can be applied to brands to engage consumers in […]