Temptations Brand launched a new online media Treat Them Too campaign encouraging cat owners to remember their feline friends with America’s No. 1 cat treat. Created by Adam & Eve/DDB London, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats […]
Clemenger BBDO Melbourne and My Dog have created Doggy Bag – a gourmet home delivery service for Sydney and Melbourne’s most discerning four legged friends. With more Australians than ever working long hours, home delivery services from fine-dining restaurants have become hugely popular. But no one was catering to man’s best friend. “With less free […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]
Whiskas has released a hilarious addition to its Kitten Kollege YouTube channel, showing what happened when it opened its doors to a new French exchange student. As the fourth film to be released, the latest instalment promises to be as cute and adorable as it is funny and entertaining. Visiting from le collège des chiots, […]
Dogs Trust has provided an alternative to the traditional Valentine’s Day scenario by creating a dining-in experience for dogs and their owners complete with champagne and a bespoke mutt-friendly menu. The MicroChippy café will allow canine owners to spoil their best friend at London’s renowned gourmet hotdog and champagne bar, Bubbledogs. For £12 humans can […]
Waitrose has introduced a new cat and dog food range with the brand and visual identity designed by Equator. The retailer wanted to snag a portion of the £1.6bn pet food market and tasked Equator with creating the strategy, brand name, visual identity and packaging for the ‘Mill Stream Farm’ range which launches UK-wide this […]
Mars, Incorporated and The Procter & Gamble Company announce that Mars has agreed to buy the Iams, Eukanuba, and Natura brands in major markets for US$2.9 Billion in cash. This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business. The companies expect to complete the transaction in […]
Castor & Pollux Natural Petworks, a leader in organic and natural pet products, expands its treat offerings with the launch of ORGANIX Jerky Chip Cookies. The all-natural dog biscuits are wholesome, meaty treats, which are oven-baked with organic whole grains and protein-packed jerky chips. And the taste? That’s right, they’re as good as homemade…but for […]
Creative agency DECIDE. have revamp the branding of Butcher’s Pet Care‘s cat food range. The brief asked DECIDE. to target owners of healthy, active cats with an outdoor lifestyle. The objective of the new range was to build the credibility of the Butcher’s ‘Cat’ proposition, be disruptive within the category and be mind-opening for cat owners, […]