To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle. Among the unsuspecting “marks” was […]
Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]
SodaStream International Ltd. announced that it was the brand behind NanoDrop; a fun new April Fools’ marketing campaign featuring one of today’s most recognizable television and media personalities, Paris Hilton. The campaign brings attention to the environmental scourge our planet faces due to pollution from single use plastic water bottles. The SodaStream NanoDrop campaign features humorous video […]
A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald’s—covering itself in billowing white sheets and trolling its rival with a special sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.” The stunt […]
Creative agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween. As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and […]
Heineken has used the access it gets as a Champions League sponsor to create a short, prank-style film about ditching watching the match round your friend’s house when you get a ticket to the game. ‘The Dilemma’ follows Simone, an Italian fan who normally watches the football with his friends but avoids their calls after […]
Fast food outfit Subway has surprised four Liverpool FC fans who thought they were entering a competition to win a signed shirt. Subway, which signed up as the club’s official food partner in 2014, worked with marketing agency Prism to install hidden cameras in the club shop in the Liverpool One shopping centre. It produced […]
On 11 April in St. Laurent, Quebec, unsuspecting customers visiting a Tim Hortons outlet were treated to an unusual and eerie spectacle. A man erupted in hysterical shouts after realizing that his girlfriend was hovering inches off her chair. The prank, not the first pulled by the Canadian coffee chain, was made possible with the […]
Creative agency ROTHCO puts rugby fans face-to-face with their worst nightmare in an epic stitch-up for Heineken, sponsors of the European Rugby Champions Cup (formerly Heineken Cup). The film which leads the online campaign, directed by Finn Keenan of Motherland for ROTHCO, sets the scene like a punchy heist film. We’re introduced to the key […]
At the recent New York City Beer Week, Budweiser conducted a blind taste test where it fooled people into drinking its beer. The prank was orchestrated by Vayner Media, who invited hip young people to a sneak peek of a new Brooklyn bar before it opened its doors to the public. During the event, they […]