Social Media Celebrity Violet Benson Unveils New Millennial Wine Brand

Social Media Celebrity Violet Benson Unveils New Millennial Wine Brand

Violet Benson (@daddyissues_), Comedian and Internet Personality, has co-founded a new line of wine with Anthony Allport, Chief Executive Officer of Fine Wine Agency. Available online beginning July 18 at funwine.co, and at 40 retailers in New York, NY, Fun Wine Co (@funwineco) launches just in time for the summer. Instagram’s “Meme Queen” and Fun Wine Co […]

Lay’s Debuts Four Timely Global Flavours To Store Shelves in the US

Lay’s Debuts Four Timely Global Flavours To Store Shelves in the US

As the world comes together this summer for the 2016 Olympic Games, the Lay’s brand is bringing four popular international flavours stateside to celebrate the spirit of cultural discovery and adventure through flavours. According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying […]

Oreo Launches New Flavour with Wonder Vault Installation in LA

Oreo Launches New Flavour with Wonder Vault Installation in LA

With the release of Oreo’s newest flavour from the Wonder Vault – Choco Chip – the creative team at 360i conceived a three-part campaign connecting Choco Chip cookies with the feeling of home and continuing Oreo’s Wonder Vault magic. The new cookie is a combination of two childhood classics: Oreo and chocolate chip. Together they […]

Louis XIII Le Mathusalem to Get Limited Release Exclusively at Harrods

Louis XIII Le Mathusalem to Get Limited Release Exclusively at Harrods

The Louis XIII Le Mathusalem edition will make new history for Louis XIII, the timeless cognac created in 1874. Rare and exquisite collector’s items, the first Louis XIII Le Mathusalem decanters will be available worldwide as of November 2016, after being launched exclusively in iconic department store Harrods as of September for two months. Made by the legendary […]

Coca-Cola Launch New £10 million Campaign For Coca-Cola Zero Sugar

Coca-Cola Launch New £10 million Campaign For Coca-Cola Zero Sugar

Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]

Burts Chips Unveils Two Flavours to Extend Brand Partnerships

Burts Chips Unveils Two Flavours to Extend Brand Partnerships

Artisan snack brand Burts Potato Chips has developed two new flavours of its premium potato crisps. New Levi Roots Caribbean coconut curry groove cut crisps join Burts’ existing Levi Roots reggae reggae groove cut crisps and will offer consumers another opportunity to enjoy the unique partnership between the two brands. The total Levi Roots product […]

BRÚ Brewery Deliver Perfect First Serve to UK Drinks Market

BRÚ Brewery Deliver Perfect First Serve to UK Drinks Market

On June 28, London’s ‘SMITHS’ of Smithfield hosted BRÚ Brewery for a special ‘Meet the Brewer’ event. The evening gave discerning drinkers from across the UK the chance to sample beers from one of Ireland’s most exciting craft brewers. Having already made a big impact on the Irish drinks scene, BRÚ Brewery is looking to […]

Morrisons Match Food to Football Fan Emotions

Morrisons Match Food to Football Fan Emotions

Morrisons has cooked up and released a series of recipes designed to help football fans get through the emotional rollercoaster of this summer’s Euro 2016 tournament. The dishes have been developed by the supermarket to accompany the feelings of Celebration and Comfort – the likely emotions that will be felt by home nation football fans […]

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