Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2015 World Beer Championships, announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow’s award-winning range of flavours by poking fun at Sir Patrick Stewart’s […]
Burger King took over the covers of the New York Post, Houston Chronicle and the San Francisco Examiner among other newspapers on February 23 to promote the launch of its flame-grilled hot dogs. The full-page cover ads feature the brand’s King mascot along with the text: “The King’s Got A Whopper…and we’re not talking about burgers.” […]
In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is combining four different Doritos shapes and flavours in one bag for a multi-sensorial experience with two new mouth-watering mixes. The first all-Doritos style chip mix will reinvigorate the snack mix category — answering fans’ searches for […]
This spring, consumers can pucker up and “Kiss the Rainbow, Taste the Rainbow” with new Skittles and Starburst brand flavoured Lip Smacker Trios packaged inside colourful plastic eggs. Mars Retail Group paired with Lip Smacker and Markwins to create the four Easter novelties — perfect for egg hunts and basket building. Each festive egg contains three candy-flavoured […]
Celebrity chef and Dragons’ Den star Levi Roots is adding to his soft drinks range with the introduction of a new Carnival Flava variant. The sparkling drink is a mix of mouth-watering peach and papaya that provides a refreshing and exotic taste combination. Rolling out from early March in the convenience and cash and carry […]
The Martell House unveiled a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. A contemporary expression of French Art de Vivre The French Touch […]
Dark chocolate and wine have a great deal in common. For both, the long road from cultivation to fermentation to production can be seen as a journey of chemical evolution. This is just the beginning of the story. Next there is the matter of storage and ageing, during which the journey continues. Oxygen and other […]
The Jack Daniel Distillery announces the nationwide release of the brand’s third offering within the Single Barrel Collection and first new grain bill in 100 years, Jack Daniel’s Single Barrel Rye. This expression marks the first time consumers can experience a fully matured rye product from Jack Daniel’s. The newest member of the Jack Daniel’s Family […]
Piper-Heidsieck, the revered French Champagne house known worldwide for the red of its label and the gold of its wine, unveiled today the “Red Carpet Ready” limited edition magnum bottle that will be poured exclusively at the 88th Oscars ceremony and Governors Ball, the Academy’s official post-Oscars celebration. With only 1000 bottles produced, the special limited […]
The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here. Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot. A 30-second version of the ad, created by Deutsch L.A., aired during the first quarter of the game. The brand used its website, to allow […]