During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]
McCoy’s, the UK’s No.1 Ridge Cut crisp brand, is launching its second season as the Official Crisp Partner of the Football League with a highly engaging on-pack promotion and heavyweight marketing campaign. Kicking off in August to coincide with the start of the new Football League season, the fantastic McCoy’s ‘Win Your Club’ on-pack promotion […]
Domino’s Pizza knows that customers, even celebrities, want to be able to order their pizzas from anywhere, at any time, on any device. Domino’s newest TV campaign, which begins today, features Eva Longoria, Sarah Hyland, Richard Sherman, Clark Gregg, and their favourite ways to order, using Domino’s AnyWare. “Thanks to the AnyWare suite of technology, […]
In September 2015, a massive white dome bearing the Stella Artois logo will be erected in downtown Toronto, setting the stage for the beer label’s three-week branded “Sensorium” experience. The event is part dinner series, part immersive theatre. Running Sept. 10 to 27, Sensorium plays with the idea of pleasing all five senses. To accomplish that, the […]
The next phase of the There’s A Beer For That campaign launched, delivering sommelier-paired beer and food matches to people who use its tool #BeerMatch in London. Telegraph Hill is running the social engagement activity for Britain’s Beer Alliance, which builds on its brief of educating non-habitual beer drinkers about the diversity, versatility and quality […]
Doritos, the crisp brand owned by PepsiCo, has teamed up with the Lad Bible to launch ‘The Summer Bible’, the world’s first 12-hour holiday challenge. The Summer Bible will host “courageous videos and the best summer hacks” and encourage people to make the most of summer. The Lad Bible will document its own experience on […]
Chocolate brand Kit Kat has alighted on a tasty means of marking its 80th anniversary by opening a stall in Australia offering customers the chance to take a break and customise the iconic wafers to their own liking before being invited to share their creations on Instagram. Located in Sydney’s Westfield shopping centre the Kit […]
Jimmy’s Iced Coffee, the family owned range of ready-to-drink iced coffees, is on a publicity push. Founded in 2010, the brand has gone from listings in high end outlets like Selfridges and Whole Foods to the mainstream off the back of deals with the likes of Tesco and Waitrose over the last five years. With […]