Mountain Dew and Doritos, the ultimate fuel for gamers, are once again teaming up with Activision Publishing for the latest installment in Call of Duty, Black Ops III, which hits shelves worldwide on November 6. For the first time, the ‘Fuel Up for Battle’ program will offer fans exclusive Double XP in the highly-anticipated Call […]
Global chain Domino’s has launched a site called Pizza School where users can browse around a virtual campus and watch instructional videos on how to make pizza. Created by CP+B, the site is Domino’s attempt to one up Pizza Hut, which has gotten a lot of attention lately because of its hot dog bites pizza. […]
Buzzing with activity throughout the year, St Martin’s Courtyard is home to 150,000 honeybees. Safely tucked away on the rooftops of the courtyard, the three busy hives generating 10,000ml of honey each year have been pollenating for five years, flying three miles around central London on their daily commute. Collecting and sampling a mixture of […]
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists. The digital and social partnership will run for six months and will be supported by competitions and advertising. To activate the fun and fresh campaign Mentos will be giving away £1,500 worth […]
Domino’s has launched free ‘Emoji Literacy Flashcards’ to help bring confused customers up to speed regarding this surge in use of emoji lingo. This move is a follow-up to the pizza chain’s previous promotion that enabled customers to order a pizza by simply texting or tweeting a pizza emoji. As a tie-in, Domino’s has launched […]
Heineken, the world’s leading international brewer, kicks off its coveted #Heineken100 initiative in Chicago with the debut of the #Heineken100 City Guide at a VIP launch event hosted by RSVP Gallery’s Isimeme “Easy” Otabor. Created in partnership with HighSnobiety, legendary men’s fashion outposts in five markets, and their hyper-influential networks, the #Heineken100 City Guide highlights […]
In advance of National S’mores Day on August 10 in the US, the makers of Honey Maid, Hershey’s and Jet-Puffed launched a new video, “#ShareSmore – First S’more,” celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a […]
John Smith’s is launching a campaign that is truly out of this world. The Heineken owned ale brand has acquired the first ever pint shaped constellation, made up from 100 stars in the night sky, and is giving ordinary British blokes with extraordinary talents the chance to own one of them. Part of the brand’s […]
As part of Nestlé’s ‘Coffee-Mate Natural Bliss’ all-digital campaign, the brand took over an Irving Farm Coffee Roasters store in New York for one day in April, providing coffee that contained the creamer on the house. Instead of being served by regular baristas however, customers were greeted by ‘nude’ servers dressed only in body paint. […]
M&M’s World, the retail store dedicated to all things M&M’s, is opening a temporary M&M’s World store in SoHo, designed to take advantage of the busy summer tourist season and the popular lower Manhattan retail district. The store, located at 434 Broadway at the corner of Howard (between Canal and Broom), will officially open July […]