In collaboration with innovation studio DeepLocal, the Google Photos Food Truck challenge gives free food to people who can show them photos of something specific, like a boat or a dog. The food truck has already begun its tour in New York City and Los Angeles, with over 3,300 participants. The challenge starts with a […]
The Official Crisp Partner of the Football League, McCoy’s, is amplifying its national ‘Win Your Club’ activity with bespoke promotions and displays in wholesale depots across the UK. Featuring in over 80 Bestway and Dhamecha depots throughout August, the dynamic football-coach-themed displays will educate retailers on the McCoy’s promotion as well as offering exclusive ‘two […]
Following the launch of Heineken’s global Rugby World Cup Campaign ‘It’s Your Call’, Creative Agency ROTHCO are activated Ireland’s local phase of the campaign on August 26. The recently launched global campaign promised to give the Rugby World Cup nation’s fans a chance to flip the coin at the beginning of their respective games. ROTHCO […]
Even before the first game, American football fans across the US get together to draft their ultimate fantasy football teams. In fact, fantasy football participation has grown 40 percent in the past year alone. And just in time for kickoff, Pizza Hut has signed on as the official pizza sponsor of ESPN Fantasy Football, helping […]
With tall counters, sharp knives and hot stoves, the kitchen can be a scary place for many adult cooks, let alone kids. But it doesn’t have to be. With this in mind, the Uncle Ben’s Brand, the number-one selling brand of rice in the United States, is launching its annual Ben’s Beginners Cooking Contest. Now […]
In a full-page “open letter” in the New York Times and Chicago Tribune, Burger King proposes to their competitor, McDonald’s, that they collaborate on a joint burger for world peace. The collaboration aims to “get the world talking” about Peace One Day, a non-profit that is lobbying to designate 21 September as Peace Day. Since […]
During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]
McCoy’s, the UK’s No.1 Ridge Cut crisp brand, is launching its second season as the Official Crisp Partner of the Football League with a highly engaging on-pack promotion and heavyweight marketing campaign. Kicking off in August to coincide with the start of the new Football League season, the fantastic McCoy’s ‘Win Your Club’ on-pack promotion […]