The Krystal Company, famous in the South for its iconic square burgers, has launched a new advertising campaign and new tagline designed to introduce the brand to new millennial consumers. The new slogan “Krystal. Stupid Good”, leverages the social media vernacular which generally means that something is so good that it’s stupid —hence “stupid good”. The […]
As part of its ‘Welcome to M’ campaign, McDonald’s Canada pulled a delightful stunt to bring unsuspecting strangers together when they least expected it. It created a special bench in a shopping mall that gave out surprises when two people sat on it. A screen behind would flash “Welcome to McDonald’s” while playing a jingle, […]
WWE fans are anticipating a spectacular show of strength and determination from Roman Reigns during the main event at WWE’s pop culture extravaganza, WrestleMania 31, on March 29 – but what if he’s running on empty? Turns out, there’s not a lot of fight in Reigns when hunger strikes. Reigns gave the world a glimpse […]
If you are a fan of the fries from McDonald’s, you’ll definitely want to get your hands on this pair of gloves. Created by Dallas-based advertising agency Moroch, these knitted gloves were designed after McDonald’s iconic box of French fries. The gloves are part of a creative direct marketing campaign by Moroch – so they […]
Oreo has launched a campaign to coincide with March 20 solar eclipse to amplify its current global push Play with Oreo. Conceived and planned by media agency PHD and out of home company Talon, the activity, which spans a number of different media formats, plays on the eclipse to show life through an ‘Oreo’ lens […]
At the recent New York City Beer Week, Budweiser conducted a blind taste test where it fooled people into drinking its beer. The prank was orchestrated by Vayner Media, who invited hip young people to a sneak peek of a new Brooklyn bar before it opened its doors to the public. During the event, they […]
Heineken announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by offering a rare chance to get close with the ultimate prize through the UEFA Champions League Trophy Tour Presented by Heineken. Kicking off on March 19, the tour will give fans 21 and […]
This art installation by premium Dutch lager, Grolsch, features 400 of its swing top bottles. Designed by street art collective Graffiti Life, the one-of-a-kind installation celebrates the 400th anniversary of the Dutch lager brand. The team hung 400 of Gorlsch’s iconic swing top bottles in 400 minutes, decorating them using various methods of street art […]
Pepsi challenges people worldwide to shine a light on those who live in darkness. As the first global initiative in its 2015 Pepsi Challenge program, the iconic brand announces the Pepsi x Liter of Light “Ignite the Light” Tour – an international journey of creative, large-scale, mixed media art installations created by artists from around […]
Embattled Top Gear presenter Jeremy Clarkson can find some solace from his present travails courtesy of a supply of free Snickers bars courtesy of the confectioner, in an extension of its ‘You’re not you when you’re hungry’ campaign. The reactive PR stunt saw Snickers dispatch a box of 48 bars of the nutty chocolate to […]