Energy Drink Launches Up 29% in 5-Years as Global Sales Hit 8.8 billion Litres

Energy Drink Launches Up 29% in 5-Years as Global Sales Hit 8.8 billion Litres

Just as new records have been set in the 2016 Olympic games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing […]

Lilydale’s New Campaign Leads the Way for Traceable Food Origins

Lilydale’s New Campaign Leads the Way for Traceable Food Origins

Lilydale Free Range Chicken is giving Australians the opportunity to trace each pack of chicken back to farm it came from. This move is being supported by a communications campaign created with M&C Saatchi and Hidden Characters, conveying the farm trace capability. New research reveals Australians want to know more about the origin of the […]

MSLGROUP Defines Six Communication Drivers For The F&B Industry

MSLGROUP Defines Six Communication Drivers For The F&B Industry

Based on the need for a transformative communications model in the modern food and beverage industry, MSLGROUP has unveiled Six Communication Drivers for Winning Share of Mouth in the Conversation Age. The drivers – distilled from the expert opinions of top food industry communications experts inside and outside the firm – are supported by secondary […]

Britain’s Favourite Hangover Cures Revealed

Britain’s Favourite Hangover Cures Revealed

Alcohol delivery service Booze Up have surveyed 1,000 people to find the UK’s favourite hangover cure. The surprising results show that eating a Fry Up is the number one way to defeat the morning after blues, beating previous favourites like sleeping and drinking water to the top spot. Booze-Up decided to conduct the survey after […]

Tipping Turn Ons (and Offs)

Tipping Turn Ons (and Offs)

Money conscious Brits are willing to pay for a nice smile, a new survey of restaurant tipping habits has revealed. The poll of 1,000 diners by money saving site Voucherbox.co.uk, found while we are generally willing to pay for good service, one fifth of us will also tip big if we find the waiter or […]

How You Eat Fish & Chips Proves Where You Are From In The UK

How You Eat Fish & Chips Proves Where You Are From In The UK

Online food ordering platform hungryhouse.co.uk reveals that choosing to smother your chips in curry sauce or religiously order cod over a battered sausage can actually determine where in Britain you are from. Research from a recent hungryhouse survey reveals that despite being the UK’s favourite dish, ordering habits vary from place to place in the […]

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