Creative agency Deutsch LA recently indulge in some Nut Fantasy for a new campaign for Diamond Nuts. While developing this campaign, the duo discovered that people will do a lot simply for praise and compliments alone. Praise serves as a motivator in the work place, for children to behave well and in this case, for […]
The beer industry saw gains in both dollar and volume in 2012 after a three-year downturn. Well-marketed new products and slight improvements in the unemployment rate contributed to the beer industry’s overall growth. Although the second half of the year didn’t fare as well from an economic standpoint, the industry was still able to see […]
While the Western European chocolate confectionery market reached a sweet £19 billion in 2012, it looks like it is Germans who have the sweetest tooth in Europe. Indeed, according to latest research by Mintel, Germany accounted for a quarter (24%) of the Western European chocolate confectionery market in 2012, equating to a retail market value […]
Sterling-Rice Group (SRG) has identified the top ten food trends that will be served on restaurant menus and line supermarket shelves across the U.S. in 2014. With a breadth and depth of culinary experience, the brand strategy, research, innovation, and communications firm has counseled and created foods for companies ranging from organic startups to many of the […]
Serious coffee drinkers don’t have to spend a fortune to brew a good cup of Joe at home. In Consumer Reports‘ latest tests of nearly 100 coffeemakers, models from Cuisinart and Mr. Coffee delivered convenience and optimal brewing that count. Consumer Reports evaluated seven types of coffeemakers including conventional drip machines, brew-and-dispense models and pod […]
Spirits may be responsible for mayhem this All Hallows’ Eve, but they are likely to be of the man-made kind. Data on individuals monitored every 30 minutes for alcohol consumption shows drinking increases in general during Halloween, and that increase accelerates as the holiday falls closer to the weekend. Drinking violations for criminal offenders sentenced […]
A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]
7-Eleven has added four high-demand A-listers to its lineup at its top wine-selling stores – “A” as in wines that have scored 89-90 points in oenophile publications like Wine Spectator and Wine Enthusiast. The ultra-premium varietals – La Crema Chardonnay, Louis Martini Cabernet Sauvignon, Kim Crawford Sauvignon Blanc and Wild Horse Pinot Noir – not only […]
A study conducted by Cologne University into the effectiveness of cinema advertising screened whilst audiences eat popcorn has found that the traditional treat not only distracts those sitting nearby but the eater from what is happening on screen. According to researchers the reason for this tail off in recognition is that our brains automatically simulate […]
A survey of 70,000 consumers in 15 major international markets has found that Nestlé is the fifth most loved brand in the world. Nestlé was the highest ranked food and beverage company in the research which was carried out by APCO Insight, a global opinion research company. The rankings are the result of a decade-long […]