New Budweiser Campaign Backed by Innovative Research on Designated Drivers

There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]

Heatwave Boosts Ice-Cream Makers After 2012 Washout

Heatwave Boosts Ice-Cream Makers After 2012 Washout

Ice-cream and lolly sales soared by as much as fourfold in the first two weeks of July as the summer weather reached its peak, leaving some shops and suppliers short of stock. The revival was a welcome boost for an under-pressure industry hit by a dismal 2012 as well as a long-term sales decline. Last […]

Sweet Success for Savoury Snacks Manufacturers

Sweet Success for Savoury Snacks Manufacturers

According to Snack Foods 2013, a new Market Update from business intelligence company Key Note, the snack foods industry grew by 8.3% in 2012. This was due to growing demand for premium products and the introduction of new flavours by manufacturers. Not only are snacks popular, but they are convenient and suitable for consumers’ day-to-day […]

Makers of the Alpine 360 Weigh in on New Frozen Yogurt Study

Makers of the Alpine 360 Weigh in on New Frozen Yogurt Study

Summer is quickly approaching, and according to Alpine Freezer — distributors of the frozen yogurt machine Alpine 360 — this warm season is likely to reveal interesting trends in frozen desserts among American consumers. The company explains that while frozen yogurt — especially in terms of self-serve options — has remained a popular option among […]

The Best Summer Days Start with Breakfast

The Best Summer Days Start with Breakfast

Kids across the nation are rejoicing now that school is out for the summer, but this recess means kids and their parents must adjust to a new routine of longer days, later wake-up times and less structure during the day. More than half of parents (52%) find it challenging to keep their kids on a […]

Small Cakes Are The Icing On The UK Cake Market

Small Cakes Are The Icing On The UK Cake Market

While the Victoria Sponge, Lemon Drizzle and Battenberg have long had a place in the nation’s hearts, recent years have seen consumers turning to baking, eating and creating cakes of the smaller variety. Indeed, highlighting our love for the miniature, new research from Mintel finds that, volume sales of small cakes (139 million kilograms in […]

Rum’s the Word in This Season’s Cocktails

Rum’s the Word in This Season’s Cocktails

A new cocktail craze is bringing the art of mixology to new levels and has inspired a rise in rum consumption. For the first time since the 1960s, rum has overtaken vodka as the most consumed spirit according to supermarket and drinks firms. Supermarkets such as Tesco report that the rising popularity of the mojito […]