Lay’s potato chips, one of the marquee brands from PepsiCo’s Frito-Lay division, is expanding distribution of Lay’s Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips, Lay’s Air Pops crisps are a delicious and airy snack that delivers big taste. To celebrate the expanded distribution, […]
Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, has introduced a bold new mystery to the snack food aisle. Beginning April 21, shoppers will see three new mystery flavours of Doritos Jacked tortilla chips making their way to grocery stores nationwide. The fan challenge: if you’re bold enough, try all three mystery flavours […]
Fox’s Biscuits, owned by the 2 Sisters Food Group, has appointed Cheil UK to be its strategic digital and social media partner following a competitive pitch process. Tasked with delivering Fox’s digital and social engagement strategy through a mix of stand-alone and integrated, multi-discipline marketing campaigns, Cheil will be responsible for both the planning and […]
With a rich history of preparing and serving home-cooked, Mediterranean-inspired dishes like rice pilaf, couscous and other grain-based fare, the Near East brand now brings these authentic flavors to a delicious and versatile new snack: Near East Multigrain Chips. Made using a delightful blend of ingredients like corn, couscous, quinoa, and lentils, these uniquely shaped […]
Cheetos and Doritos, two of the marquee brands from PepsiCo’s Frito-Lay division, are unleashing a playfully bold snack mix that delivers a double-dose of crunch and spice. The one-of-a-kind snack mix combines Cheetos Flamin’ Hot cheese flavored snacks with Doritos Dinamita Chile Limon rolled tortilla snacks, putting two blockbuster brands in a single bag. The […]
Doritos has teamed up with Joe Hart to offer fans the chance to take a penalty against the goal keeper as part of its latest campaign. The PepsiCo owned brand is inviting groups of friends to upload a video of themselves by 18 April showing off their football skills, after which eight teams of finalists […]
United Biscuits is relaunching its Jacob’s brand in a £10 million push that will see a new Jacob’s masterbrand created, as well as updated packaging and a new advertising campaigns. UB says the move is part of the same ‘business vision’ that saw the £12 million relaunch of its McVitie’s biscuit brand in February. This […]
Consultancy 101 has created a series of Kettle Chips packs from wood, glass and ceramics, as part of a campaign for the brand. The print work follows on from the Lovingly Crafted TV campaign developed by 101 for Kettle Chips, which launched last year. The three prints are launching this week. Led by 101 partner […]
In order to highlight McCain’s use of 100% British potatoes, creative agency Beattie McGuinness Bungay (BMB) decide to channel one of the most iconic British product – the Beatles. The potato crisps brand approached BMB to come up with an advertising campaign celebrating their usage of British potatoes. “At McCain, they use the finest British […]
Mars Chocolate North America officially opened the doors of a new, state-of-the-art, roughly 500,000-square-foot facility in Topeka, Kan. The facility – the first new Mars Chocolate North America site built in the last 35 years – will help the company meet the demands of consumers for the next 50 years by producing M&M’S and SNICKERS […]