Tecate Light, the Mexican light beer with full flavour, debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.” Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse […]
Earlier this year, Grolsch launched their global campaign “Celebrating 400 Years of Originality,” to mark the 400th anniversary of the premium Dutch lager brand. But, as with any good birthday, they didn’t want the celebrations to stop there. In the latest social activation campaign from VCCP Kin, Grolsch continues its theme of celebrating originality by […]
Pernod Ricard’s Malibu brand is forging deeper ties with young social media influencers for an advertising campaign that will revive its seasonal competition promising to give fans the best summer ever. The campaign returns for the second year running and is pitched by the rum maker as being “even more inclusive” due to a larger […]
Gü Puds is celebrating solo diners in a bid to promote the launch of its ‘single’ serve desert packs. An outdoor campaign, created by Publicis Chemistry, will be showcased on Facebook advertising and 4oD, acknowledging the logic – and benefits – of single dining. The bold copy asserts Gü Puds are worth breaking up for. […]
FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s. Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels. The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
Domino’s is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service whereby consumers need only tweet a pizza slice emoji to the chain’s Twitter handle to make their order. Regular Domino’s customers will not even have to type in their […]
In a first-of-its-kind, Pepsi is creating and producing a short film that will include footage from UrtheCast – the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS), feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher. As part of […]
Fuller’s has launched a social media campaign that offers Londoners a free pint of London Pride. The campaign, created by The Corner, will encourage Londoners to tweet @London_Pride at midday using the hashtag #TweetAt12. Those that do will receive a code for a free pint can be redeemed at Fuller’s pubs around the capital. Jane […]
Jose Cuervo, along with McCann New York, launched a social campaign in celebration of this year’s Cinco de Mayo. The totally digital effort, being called ‘Write your cinco,’ includes a video (above) featuring Luis Guzman and a ludicrous account of what the origin of the holiday may have been. The idea behind the campaign is […]