Carlsberg is gearing up for one of the biggest tournaments in women’s football. The UEFA Women’s EURO 2013 is taking place in Sweden in July and Carlsberg is the official beer of the tournament. The sponsorship of the UEFA Women’s EURO 2013 tournament, which kicks off on 10 July, is part of the recently announced […]
Carlsberg is pleased to announce that it has renewed its partnership with UEFA to remain the Official Beer Sponsor of UEFA's various national team competitions, including the 2016 UEFA European Championship and acquired rights in connection with the European Qualifiers from 2014 to 2017.
This will be Carlsberg’s eighth consecutive sponsorship of the UEFA European Football Championships and, following on from its recent decision to become a sponsor of the English Premier League, underlines its commitment to leveraging football, both at a national team and club level. The global stature and scale of UEFA national team competitions allows Carlsberg […]
Smartphones will battle with long lenses at The FA Cup with Budweiser this weekend as, for the first time ever in football, some of the web’s best amateur photographers are given the same level of accreditation as their professional counterparts. FA Cup sponsor Budweiser is making media history by selecting ‘Phoneographers’ – amateur photographers who […]
Premium Swiss chocolatier, Lindt USA, today announces it will serve as the Official Chocolate Sponsor of the sixth annual Pebble Beach Food & Wine Festival for the second year. As part of the Festival, Lindt will be offering attendees an opportunity to indulge in the EXCELLENCE premium dark chocolate collection and experience fine wine and […]
As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]
IMG Worldwide, the global sports, fashion and media company announced today that it has entered into a new partnership agreement with Carlsberg China. Effective immediately, Carlsberg is the exclusive beer partner of the Chinese Super League (CSL), China’s top-flight football league for the next three years (2014-2016). Financial terms of the transaction were not disclosed. […]
Strike Ten Entertainment, the bowling industry’s marketing and sponsorship division, announced today that it has struck up a partnership with Miller High Life, a cornerstone of the MillerCoors portfolio, to become the “Official Beer of Bowling.” Strike Ten Entertainment and Miller High Life have inked a new two-year agreement that will enable the brand to […]
Coke Zero is turning to Conan O’Brien to add some pop to a March Madness campaign. O’Brien will appear in a spot Sunday during the NCAA tournament selection show on CBS. O’Brien’s Los Angeles-based show will be shot in Atlanta the first week of April just as the Final Four comes to town. Coke Zero […]
Yorkshire Tea are set to unveil a new TV ad and sponsorship of the England Cricket team in a 3 year sponsorship deal that will see them celebrate the “Yorkshire Tea Break” across cricket grounds nationwide. The supporting TV ad, created by Beattie McGuinness Bungay depicts a joyous celebration of tea, showing Yorkshire Tea’s unique […]
Moët & Chandon introduce Roger Federer as the House’s new brand ambassador. Roger Federer, with his shining aura of big bold wins and elegant moves, is the absolute perfect match for Moët & Chandon, symbol of success and style. MOËT AND ROGER FEDERER: A NATURAL MATCH THAT SAYS STYLE AND SUCCESS Like Moët & Chandon, […]