Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer mat. The custom built mats can be scanned by smartphones equipped with Blippar technology to allow patrons of BT Sports screening clubs and pubs to vote on sporting issues, research game stats, enter […]
Carlsberg is gearing up for one of the biggest tournaments in women’s football. The UEFA Women’s EURO 2013 is taking place in Sweden in July and Carlsberg is the official beer of the tournament. The sponsorship of the UEFA Women’s EURO 2013 tournament, which kicks off on 10 July, is part of the recently announced […]
Peroni Nastro Azzurro was announced as the “Official Beer of the America’s Cup.” This partnership aligns the iconic Italian lager with one of sailing’s most prestigious international competitions. Fans of the America’s Cup will be able to enjoy a crisp, refreshing Peroni at the America’s Cup Park and America’s Cup Village as they watch the […]
Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]
For years it has been synonymous with the quintessential English favourite, strawberries and cream. But this year chefs have noticed an astonishing surge in demand for something rather less traditional on the Wimbledon menus – pizza. Tennis fans have been snapping up the Italian staple since the Championships opened and caterers predict the comfort food […]
Hampshire Cricket Club has seen improved performance and consistency in their recent games, fuelled by the nutrition brand, Kinetica Sports. Over the last 10 years cricket has become a faster sport and Hampshire Cricket Club decided to request the help of Kinetica to allow their team to have better support in health and fitness. So […]
Budweiser, the official beer sponsor of the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup Brazil, kicked off the FIFA Man of the Match, presented by Budweiser, by unveiling a newly designed trophy in Rio to commemorate the start of the FIFA Confederations Cup. Presented during every match of the FIFA Confederations Cup […]
Athletes no longer ask whether beetroot juice improves sporting performance – they just want to know how much to drink, and when. A new study – aimed at helping sportsmen and women including footballers, rugby, tennis and hockey players, cyclists and marathon runners – has the answers. The University of Exeter’s Sport and Health Sciences […]
Award-‐winning Rattling Stick director Steve Cope has collaborated with Rothco, Dublin, to tell the story of a man whose legendary kick of a rugby ball leads him to some pretty interesting and unpredictable experiences, as he attempts to stay ahead of the bounce and reclaim a precious Heineken cup signed ball in a hilly town […]
Carlsberg is pleased to announce that it has renewed its partnership with UEFA to remain the Official Beer Sponsor of UEFA's various national team competitions, including the 2016 UEFA European Championship and acquired rights in connection with the European Qualifiers from 2014 to 2017.
This will be Carlsberg’s eighth consecutive sponsorship of the UEFA European Football Championships and, following on from its recent decision to become a sponsor of the English Premier League, underlines its commitment to leveraging football, both at a national team and club level. The global stature and scale of UEFA national team competitions allows Carlsberg […]