Budweiser, no stranger to the Super Bowl, will use its coveted minute of advertising airtime to celebrate the American dream – a central theme for the brand in 2017. To officially kick-off its yearlong campaign, the brand is premiering a cinematic piece of film titled, “Born the Hard Way,” telling Budweiser’s storied history of inception […]
Wendy’s will make its Super Bowl debut with a 30-second ad from VML that satirizes competitors’ use of frozen beef patties and touts Wendy’s fresh beef. Scored to Foreigner’s 1977 hit “Cold as Ice,” the ad shows an employee from fictional burger chain competitor “Othr Guyz” using a blow dryer to thaw out some patties […]
Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year’s big game. The chip maker’s Tostitos brand has made a limited-edition “Party Safe” bag that can tell when you’ve been drinking, and will help you get […]
SVEDKA Vodka has a loyal fan base that loves American Football almost as much as they love their cocktails. So together with its agency Bensimon Byrne, SVEDKA set out to steal some football-spotlight. Continuing with its irreverent humour (from past Halloween campaigns – Printable Costumes and First World Horrors), SVEDKA takes aim at the most […]
Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, “Famous Among Friends.” The 30- and 60-second spots, “Between Friends,” depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in […]
Bai, maker of low-calorie, antioxidant-infused drinks, is returning to the Super Bowl in 2017 with a spot starring its chief flavour officer Justin Timberlake and a “surprise special guest.” The spot marks Bai’s first national Super Bowl appearance. In 2016, the beverage brand aired a regional Super Bowl ad called “Horse Whisperer.” Created by Barton F. […]
The beginning of the year is time to reset, start anew and obviously, get ready for the Super Bowl in February! While everyone is debating about what team will reign victorious in 2017, Johnsonville is focusing on making its sausage the most snacked-on snack at Big Game parties. To do so, they couldn’t just push out […]
What do you do to get ready for the Big Game? Snickers and Skittles want to know. The Official Sponsors of Super Bowl LI have teamed up with legendary coach and ESPN analyst Herm Edwards for the Almost Game-Time Show – the Super Bowl pre-game show where fans are the stars. The campaign by creative […]
AB InBev will use its Super Bowl marketing spend to push its Busch brand in 2017. It marks the brand’s Super Bowl debut and is part of AB InBev’s strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and […]
Bud Light is taking a social media-led approach to a classic promotional campaign, as they offer American football fans the chance to win a pair of Super Bowl tickets for the rest of their life as part of the brand’s ‘Strike Gold’ campaign. From 28 November 2016 to 13 January 2017, the Anheuser-Busch-owned drink brand is […]