The popcorn segment has grown by an incredible 170% in the past five years to the end of 2015 and PepsiCo, is set to give retailers further opportunity to capitalise on the growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using an innovative ‘wet popping’ method, the new range […]
Magners have targeted the world of smartphones, which seem to come out with a new model every couple of months, in their new ad by Fold7. The cheeky print ad continues the brand’s “Hold true” positioning that re-launched the product in June, 2016. The work features a bottle of Magners cider, complete with its rip-top, which […]
New research from AB InBev reveals that over three quarters (78%) of Brits consider themselves to be moderate drinkers, with health benefits being the key factor in driving smart drinking habits; a third of Brits thank smarter drinking for staying in shape. The results suggest that Brits are switching it up and are well on […]
J. Walter Thompson London has created a number of four-finger KitKat-based brain teasers that will appear nestled neatly amongst the existing problems in the puzzles section of the Daily Mirror on Tuesdays in the coming weeks. They are designed to give people who enjoy puzzling a fun little break. Credits: Creative Agency: J. Walter Thompson London […]
Jimmy’s Iced Coffee, the family-owned range of ready-to-drink iced coffees, is proud to announce the launch of their brand-new 1L carton of classic original-flavoured iced coffee. The product lands in over 300 Sainsbury’s stores from September 12th 2016. The 1L carton is the latest development for the team at Jimmy’s, coming hot on the heels […]
Lucozade Ribena Suntory, one of the leading soft drinks businesses in the UK and Ireland, has partnered with Human Machine Interface (HMI) leaders Wonderware UK & Ireland, to monitor and improve its energy performance. Lucozade Ribena Suntory was formed in 2014, and is part of Suntory Beverage & Food Europe. The company’s UK site is […]
For Christmas 2016 high-end tea company Newby Teas of London presents a range of teas that are the perfect indulgence for the holiday season: providing a healthier, calming alternative to traditional Christmas winter warmers. Options include both stocking fillers and substantial luxury gift boxes. Limited edition Silken Pyramids Gift Box Each box contains 15 individual […]
McDonald’s have unveiled a new campaign to highlight the fact that they only use the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms for their McCafé brand. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. The campaign was […]
Doritos’ bold flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In a twist to previous mechanics, shoppers were invited to eliminate their least favourite of the flavours, and in a close fought battle, Doritos B (Ultimate Cheeseburger) lost out to the more popular Doritos A (Sizzling Salsa). To […]
From 16th – 25th September, spanning the duration of both London Fashion Week and London Design Festival, L’Eden by Perrier-Jouët is celebrating the creative effervescence of two of the biggest cultural weeks, with an enchanting installation from leading Parisian designer Noé Duchaufour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr. Found at 147 […]