Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
WHISKAS has launched a new brand platform and advertising campaign by AMV BBDO, which celebrates what owners love most about their cats – their inquisitive, curious personalities. The new ‘Feed Their Curiosity’ campaign launches with three new ads that showcase the enchanting way our cats approach the world and highlights WHISKAS’ role in feeding this […]
Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]
Following on from 2015’s successful limited edition Halloween Jaffa Cake packs, McVitie’s Cakes has launched a more extensive range of spookily themed cake bars designed by Springetts. “This year the designs have gone a step further and all five packs feature plasticine modelled characters,” says Springetts design director, Lou Elms. “These scary fruit bats, penguin […]
For Holiday Season 2016, high-end tea company Newby Teas of London presents an elegant advent calendar for tea connoisseurs: Discover 24 luxurious flavours with the Newby Classic Tea Bag Collection. The three dimensional advent calendar has a “dolls house” frontage, an attractive black and white illustration of N. Sethia House – the Newby global headquarters […]
Cocoa Plus is a high protein luxury chocolate brand, the first of its kind in the UK. They pride themselves on their selective and natural ingredients, with reduced sugar, high fibre content and 10 grams of protein in every bar. The start-up chocolatiers have recently branched out by creating a new flavour range of more compact 40 […]
Global brand design agency jones knowles ritchie (jkr) has developed a brand and visual identity for Booma, a new dining concept launching in Brixton this month which pairs Indian food with craft beer. jkr was approached by the Booma founders earlier in 2016 with just a name and a concept, and has developed all design assets […]
Mid-October sees the launch of a bold new visual identity for KFC advertising in the UK. Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all […]
International retail and brand design agency Sheridan&Co reveals its latest work in rejuvenating the brand strategy, identity and packaging design for Tails, the premium premixed cocktail brand. Tails is renowned for its delicious no-fuss batched cocktails, underpinned by the values of innovation, quality ingredients and craftsmanship. Traditionally it has appealed to busy, hedonistic consumers who […]