Launching on Old Compton Street in late October 2016, HIPCHIPS is setting out to reinvent the potato crisp and bring an entirely new eating concept to Soho. Freshly cooked and served straight to diners on a conveyor belt, HIPCHIPS pairs hand-made potato crisps with a diverse range of delicious savoury and sweet fresh dips. Creating […]
Britvic has re-launched its mixers and juices range with new bottle designs and branding by Bloom. From its tonic water to its tomato juice, the group is looking to give the brand a new stronger profile having filled pub stocks since 1938. “The design idea was to bring to life ‘Lifting spirits since 1938’ tagline” […]
It’s not often that a brand inspires a meme: let alone one it can actually get involved in and reaches 1.2m Facebook users. Yet that’s exactly what happened when Sainsbury’s released its new range of vegan cheese. With their vegan customers busy jumping for joy, one lady took particular exception to the brand’s use of […]
BBC Good Food’s annual survey is out and looks at all manner of things to do with what Britons eat, how they eat and how much they eat. From how much meat Britons eat, how many times a week they eat fast food, to their favourite meals, the growing obsession with taking pics of food and posting it to social […]
On Friday 30 September VIPs from the horse-racing world and representatives from the trade and consumer drinks industry celebrated the launch of The Newmarket Gin at the famous racing venue, The Jockey Club Rooms. The event included gin tastings and the unveiling of the perfect pour, as well as presentations by the team which created […]
New community based food delivery app, Trybe, has launched in London to help connect enthusiastic home cooks with their hungry neighbours. From Caribbean to Japanese, Trybe makes it possible for anyone to set up a restaurant in their own kitchen by creating a menu which changes daily. It’s the perfect way to try delicious authentic […]
Nutritional milk drink NRICH has signed a sponsorship deal with Championship Football Club Queens Park Rangers to become ‘Performance Partner for QPR’ this season. The deal, which covers the club’s 2016/17 season, includes a range of high impact marketing initiatives including LED pitch side banner advertising, player and fan engagement and a raft of joint […]
Gourmet Burger Kitchen lampooned US presidential candidate Donald Trump in their latest campaign, by comparing him to a hamburger. GBK’s “Vote Rump” outdoor campaign uses different taglines with double entendre poking fun at Trump, such as “Vote Rump – it’s a bit of an arse.” Other taglines have been created alongside the ad’s visual of a GBK burger, […]
Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by Leo Burnett London, is called “Food The Co-op Way” and spans TV, VOD, outdoor, and press. The TV ad is comprised of vignettes showing lots of different people enjoying a […]
Hungryhouse, the online food ordering platform, has unveiled its innovative ‘reality-TV style’ advertising campaign. Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand – […]